This module covers essential media engagement strategies for crisis communication, starting with the fundamentals of media relations and the media landscape. You focus on cultivating and maintaining relationships with journalists and explore how to align media messages with stakeholder needs.

This module focuses on building media relations for crisis management and exploring strategies to leverage media relationships effectively. You explore strategies for leveraging the media relationships you have build to manage a crisis effectively. You also learn to evaluate media coverage and public response to inform your crisis management strategy.

In this module, you explore how AI tools can augment your crisis communication processes. You learn about the role of AI in real-time monitoring, managing stakeholder communications, and social media engagement during crises. You also examine strategies for integrating GenAI tools into crisis management, evaluating their effectiveness, and overcoming implementation challenges.

In the final module, you apply the concepts, strategies, and skills you have learned by developing a crisis communication plan.