Amazon Web Services

AWS AI Business Strategist Professional Certificate

Amazon Web Services

AWS AI Business Strategist Professional Certificate

For a Business role using Artificial Intelligence.

Prepare for AWS AI Business Strategist Certification.

AWS Instructor

Instructor: AWS Instructor

Included with Coursera PlusLearn more

Earn a career credential that demonstrates your expertise
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate AI opportunities and vendor claims by applying AI literacy to prioritize investments and justify their business value to stakeholders.

  • Establish governance, responsible-AI, and human-in-the-loop safeguards that keep AI initiatives defensible under business and regulatory pressure.

  • Assess organizational readiness and develop a plan to close gaps in data, skills, and sponsorship in order to scale AI from pilots to deployment.

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October 2026

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Professional Certificate - 13 course series

AI Business - Core AI Concepts and Terminology

AI Business - Core AI Concepts and Terminology

Course 1, 2 hours

What you'll learn

  • Recognize fundamental AI concepts in business descriptions you receive from technical teams and vendors

  • Identify which data your organization has and how its type and quality shape what AI can do with it

  • Recognize references to global AI frameworks and standardized vocabulary in vendor and partner materials

Skills you'll gain

Category: Artificial Intelligence
Category: Amazon Web Services
Category: Algorithms
Category: Digital Transformation
Category: Machine Learning
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Technical Standard
Category: Technology Strategies
Category: Applied Machine Learning
Category: Data Literacy
Category: Generative AI
Category: Business Strategy
Category: Model Training
Category: Business Transformation
Category: Innovation
Category: Data-Driven Decision-Making
Category: Data Quality
Category: Strategic Decision-Making
Category: Unstructured Data

What you'll learn

  • Apply prompt engineering principles to get reliable, on-brand output from generative AI tools

  • Identify when token limits or context window constraints are affecting generative AI performance

  • Recognize when retrieval-augmented generation (RAG) or fine-tuning is the right adaptation technique for a specific business need

Skills you'll gain

Category: Generative AI
Category: Innovation
Category: Business Transformation
Category: Prompt Engineering
Category: Artificial Intelligence
Category: Strategic Decision-Making
Category: Data-Driven Decision-Making
Category: Business Strategy
Category: Technology Strategies
Category: Digital Transformation
Category: Large Language Modeling
Category: Amazon Web Services

What you'll learn

  • Determine when rule-based automation is the right answer and when AI is the right answer

  • Explain why AI systems need ongoing monitoring and identify the warning signs of drift

  • Establish a Shadow AI tool classification framework and recommend governance actions

Skills you'll gain

Category: Artificial Intelligence
Category: Business Strategy
Category: AI Orchestration
Category: Generative AI Agents
Category: Enterprise Architecture
Category: Agentic systems
Category: Solution Architecture
Category: Business Process Automation
Category: Amazon Web Services
Category: Strategic Decision-Making
Category: Innovation
Category: System Monitoring
Category: Data-Driven Decision-Making
Category: Business Transformation
Category: Technology Strategies
Category: Continuous Monitoring
Category: Responsible AI
Category: Digital Transformation
Category: Generative AI
Category: Governance

What you'll learn

  • Map a business problem to the AI capability it actually requires, then rank candidate use cases by impact

  • Compare build, buy, and partner approaches against budget, timeline, internal capability, and compliance constraints

  • Determine which initiatives to scale, pause, or terminate using business value, feasibility, sustainability, and strategic alignment

Skills you'll gain

Category: Organizational Strategy
Category: Business Strategies
Category: Technology Strategies
Category: Business Priorities
Category: Strategic Thinking
Category: Business Strategy
Category: Project Portfolio Management
Category: Amazon Web Services
Category: Innovation
Category: Return On Investment
Category: Strategic Prioritization
Category: Digital Transformation
Category: Artificial Intelligence
Category: Business Process Automation
Category: Corporate Strategy
Category: Strategic Partnership
Category: Strategic Decision-Making
Category: Business Transformation
Category: Generative AI
Category: Data-Driven Decision-Making

What you'll learn

  • Distinguish the KPIs that prove AI value to a specific stakeholder from the ones that only look convincing on a slide

  • Apply a four-component ROI framework that accounts for direct savings, indirect gains, hidden costs, and productivity gains

  • Identify the cost drivers behind AI budget overruns and apply controls that address the cause rather than the symptom

Skills you'll gain

Category: Value Propositions
Category: Technology Strategies
Category: Performance Analysis
Category: Stakeholder Communications
Category: Key Performance Indicators (KPIs)
Category: Digital Transformation
Category: Amazon Web Services
Category: Strategic Decision-Making
Category: Artificial Intelligence
Category: Business Transformation
Category: Cost Control
Category: Business Metrics
Category: Generative AI
Category: Innovation
Category: Performance Metric
Category: Data-Driven Decision-Making
Category: Business Strategy
Category: Return On Investment
Category: Performance Measurement

What you'll learn

  • Assess a competitor's AI capability from evidence across data, infrastructure, organization, and customer integration

  • Locate an industry on a four-stage AI maturity curve using observable adoption signals

  • Determine whether to accelerate, hold, or pivot in response to a specific competitive AI move

Skills you'll gain

Category: Strategic Decision-Making
Category: Market Dynamics
Category: Artificial Intelligence
Category: Digital Transformation
Category: Prioritization
Category: Data-Driven Decision-Making
Category: Growth Strategies
Category: Competitive Analysis
Category: Business Strategy
Category: Business Strategies
Category: Technology Strategies
Category: Business Transformation
Category: Business Modeling
Category: Amazon Web Services
Category: Strategic Thinking
Category: Competitive Intelligence
Category: Generative AI
Category: Decision Making
Category: Innovation
Category: Strategic Prioritization

What you'll learn

  • Apply responsible AI dimensions (fairness, explainability, privacy, safety, transparency, robustness) to a described AI system scenario

  • Apply governance-by-design practices to an AI project plan, differentiating from governance-as-afterthought approaches

  • Distinguish which AI scenarios need human oversight based on risk level, and the right safeguards (hallucination detection, guardrails, escalation)

Skills you'll gain

Category: Business Risk Management
Category: Innovation
Category: Decision Making
Category: Governance
Category: Information Privacy
Category: Strategic Decision-Making
Category: Digital Transformation
Category: Business Transformation
Category: Data-Driven Decision-Making
Category: Accountability
Category: Business Strategy
Category: Amazon Web Services
Category: Business Ethics
Category: Generative AI
Category: Technology Strategies
Category: Data Ethics
Category: Artificial Intelligence

What you'll learn

  • Define governance and the importance of governance structures

  • Differentiate between access controls and data security measures for AI systems

  • Use the AI risk management framework for governance and compliance

Skills you'll gain

Category: Business Transformation
Category: Business Strategy
Category: Law, Regulation, and Compliance
Category: Responsible AI
Category: General Data Protection Regulation (GDPR)
Category: Technology Strategies
Category: Governance
Category: Artificial Intelligence
Category: Data Governance
Category: Compliance Management
Category: AWS SageMaker
Category: Innovation
Category: Amazon Web Services
Category: Generative AI
Category: Strategic Decision-Making
Category: Risk Management Framework
Category: Regulatory Compliance
Category: Data-Driven Decision-Making
Category: Digital Transformation
Category: Governance Risk Management and Compliance

What you'll learn

  • Apply risk controls and monitoring mechanisms to AI systems

  • Differentiate harmful content and intellectual property risks in AI systems, and choose mitigations based on impact and likelihood

  • Differentiate risks related to AI system reliability (hallucinations, data quality degradation, model drift) and appropriate mitigation strategies

Skills you'll gain

Category: Amazon Web Services
Category: Data-Driven Decision-Making
Category: Intellectual Property
Category: Digital Transformation
Category: Operational Risk
Category: Business Risk Management
Category: Artificial Intelligence
Category: Business Strategy
Category: Amazon CloudWatch
Category: Technology Strategies
Category: Generative AI
Category: Strategic Decision-Making
Category: Risk Management
Category: Enterprise Risk Management (ERM)
Category: Risk Control
Category: Legal Risk
Category: Risk Analysis
Category: Risk Mitigation
Category: Business Transformation
Category: Innovation

What you'll learn

  • Assess your organization's AI readiness across the dimensions that determine success or failure

  • Identify the root cause blocking your AI initiatives, not the symptoms alone

  • Prioritize where to invest when budget only covers one initiative at a time

Skills you'll gain

Category: Root Cause Analysis
Category: Strategic Prioritization
Category: Technology Strategies
Category: Needs Assessment
Category: Business Analysis
Category: Strategic Decision-Making
Category: Business Transformation
Category: Organizational Development
Category: Risk Analysis
Category: Business Strategy
Category: Gap Analysis
Category: Risk Mitigation
Category: Data-Driven Decision-Making
Category: Organizational Effectiveness
Category: Artificial Intelligence
Category: Organizational Strategy
Category: Digital Transformation
Category: Amazon Web Services
Category: Innovation
Category: Generative AI

What you'll learn

  • Evaluate whether your organization’s data is ready for AI, not just clean but accessible, integrated, and fit for purpose

  • Identify the data strategy components that must be in place before AI can scale

  • Assess whether your technology infrastructure can support AI initiatives, including what to ask when your CIO says “we are ready”

Skills you'll gain

Category: Data Infrastructure
Category: Artificial Intelligence
Category: Strategic Decision-Making
Category: Data-Driven Decision-Making
Category: Data Strategy
Category: Data Quality
Category: Data Governance
Category: Amazon Web Services
Category: Technology Strategies
Category: Business Strategy
Category: Business Transformation
Category: Data Access
Category: Data Management
Category: Digital Transformation
Category: Enterprise Architecture
Category: Gap Analysis
Category: Data Sharing
Category: Innovation
Category: Prioritization
Category: Generative AI

What you'll learn

  • Build executive sponsorship structures and champion networks that sustain AI momentum enterprise-wide

  • Diagnose which cultural barrier is blocking adoption and select the right leadership intervention

  • Lead role transitions that balance AI capabilities with human strengths and workforce trust

Skills you'll gain

Category: Artificial Intelligence
Category: Generative AI
Category: Leadership
Category: Cross-Functional Team Leadership
Category: Innovation
Category: Workforce Development
Category: Organizational Leadership
Category: Culture Transformation
Category: Training Programs
Category: Change Management
Category: Business Transformation
Category: Data-Driven Decision-Making
Category: Amazon Web Services
Category: Organizational Change
Category: Technology Strategies
Category: Digital Transformation
Category: Strategic Decision-Making
Category: Stakeholder Engagement
Category: Employee Training
Category: Business Strategy

What you'll learn

  • Apply iterative transformation phases to plan your scaling journey, including knowing when to go backward before going forward

  • Select metrics that track sustained value, not just pilot success

  • Evaluate enterprise-wide scaling factors and maintain business continuity across regions and business units

Skills you'll gain

Category: Business Continuity
Category: Strategic Planning
Category: Technology Strategies
Category: AI Enablement
Category: Amazon Web Services
Category: Business Risk Management
Category: Generative AI
Category: Innovation
Category: Organizational Structure
Category: Performance Measurement
Category: Artificial Intelligence
Category: Data-Driven Decision-Making
Category: Governance
Category: Technology Roadmaps
Category: Digital Transformation
Category: Business Transformation
Category: Strategic Decision-Making
Category: Business Strategy
Category: Key Performance Indicators (KPIs)
Category: Scalability

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Instructor

AWS Instructor
Amazon Web Services
210 Courses390,601 learners

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