Great YouTube videos don’t start on camera—they start with a script. In this course, you’ll learn how to craft engaging YouTube video scripts that capture attention in the first 15 seconds and keep viewers watching until the end. You’ll explore proven scripting structures, practice the art of writing hooks and calls-to-action, and see how top creators use planning to reduce editing time and increase audience retention. With step-by-step guidance and a downloadable script template, you’ll write your own script and explore how to streamline the process using AI—without losing your authentic voice.
YouTube Planning: Script Engaging Videos
Grow your skills with Coursera Plus for $239/year (usually $399). Save now.
YouTube Planning: Script Engaging Videos
This course is part of YouTube Content Creator Pro Specialization
Instructor: Cara Nicole
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Plan and script engaging videos for YouTube
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the YouTube Content Creator Pro Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There is 1 module in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
15 Courses 12,178 learners
Offered by
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.