Market Research and Competitive Analysis

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Market Research and Competitive Analysis

This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox

2,017 already enrolled

Included with Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

3 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

Flexible schedule

Learn at your own pace

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Build your Business Strategy expertise

This course is part of the Xbox Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Xbox

There are 3 modules in this course

Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.

By the end of this course, you'll be able to: ● Collect and analyze market data ● Conduct thorough competitive analysis to gain insights into competitors' strategies. ● Complete a final project that demonstrates your ability to conduct market research and competitive analysis. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.

What's included

8 videos9 readings4 assignments1 discussion prompt

8 videosTotal 32 minutes

Introduction to leveraging market insights6 minutes
Your market research toolkit2 minutes
My market research journey6 minutes
The insight funnel2 minutes
Storytelling with data3 minutes
From data to action6 minutes
The power of data2 minutes
Data-driven decision making as an entry level PM5 minutes

9 readingsTotal 90 minutes

Welcome to the Market Research and Competitive Analysis syllabus10 minutes
The market researcher's toolbox10 minutes
How to design effective surveys and interviews10 minutes
Choosing the right method10 minutes
Uncovering deeper insights10 minutes
A guide to synthesizing market research findings10 minutes
Case study: A micro-learning app's data-driven pivot10 minutes
Making data-driven decisions10 minutes
A guide to A/B testing and beyond10 minutes

4 assignmentsTotal 135 minutes

Activity: Market research method matchup for microlearning success75 minutes
Applying market research for effective product decisions30 minutes
Market research methods and selection15 minutes
Data analysis and interpretation for product insights15 minutes

1 discussion promptTotal 10 minutes

Researching your mobile game10 minutes

In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.

What's included

7 videos8 readings4 assignments

7 videosTotal 35 minutes

The consumer journey in 3 minutes2 minutes
Visualize the user experience journey5 minutes
Decoding consumer behavior6 minutes
Market segmentation 1016 minutes
Segmentation in action6 minutes
Bringing personas to life2 minutes
Building buyer personas6 minutes

8 readingsTotal 80 minutes

The psychology of consumer choice10 minutes
Identifying latent needs10 minutes
How to build habit-forming products10 minutes
Segmentation strategies for product managers10 minutes
Marketing and selling high-tech products to mainstream customers10 minutes
The power of buyer personas10 minutes
Developing user personas10 minutes
Discover the whole story10 minutes

4 assignmentsTotal 120 minutes

Activity: Microlearning user persona profile creation60 minutes
Consumer behavior and market segmentation30 minutes
Consumer behavior and decision-making15 minutes
Market segmentation strategies15 minutes

In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.

What's included

13 videos11 readings5 assignments

13 videosTotal 64 minutes

Know the competition3 minutes
Competitive research tips6 minutes
Stay ahead of the game6 minutes
Introduction to SWOT analysis6 minutes
360 degree analysis workshop5 minutes
Strategic assessment in the real world6 minutes
A strategic snapshot2 minutes
The milkshake dilemma6 minutes
Jobs to be done in action: A case study5 minutes
Jobs to be done tools and templates5 minutes
The competitive landscape2 minutes
Creating a market analysis6 minutes
Navigating the competitive landscape6 minutes

11 readingsTotal 110 minutes

Decoding the competition10 minutes
The innovator's dilemma10 minutes
SWOT analysis in action10 minutes
Internal-external assessment for product managers10 minutes
Playing to win10 minutes
Understanding customer jobs10 minutes
From jobs to opportunities10 minutes
Applying jobs to be done10 minutes
A guide to analyzing market dynamics10 minutes
Blue ocean strategy10 minutes
Market Research and Competitive Analysis summary10 minutes

5 assignmentsTotal 120 minutes

Microlearning market landscape 45 minutes
Competitive forces for product strategy30 minutes
Competitive research and intelligence gathering15 minutes
SWOT analysis for competitive advantage15 minutes
Unlocking customer needs15 minutes

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Instructor

Xbox

10 Courses25,440 learners

Offered by

Xbox

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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