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Market Research and Competitive Analysis

This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox

1,918 already enrolled

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3 modules

Gain insight into a topic and learn the fundamentals.

13 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

13 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

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Build your Business Strategy expertise

This course is part of the Xbox Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Xbox

There are 3 modules in this course

Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.

By the end of this course, you'll be able to: ● Collect and analyze market data ● Conduct thorough competitive analysis to gain insights into competitors' strategies. ● Complete a final project that demonstrates your ability to conduct market research and competitive analysis. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Module details

In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.

What's included

8 videos9 readings4 assignments1 discussion prompt

8 videosTotal 32 minutes

Introduction to leveraging market insights6 minutes
Your market research toolkit2 minutes
My market research journey6 minutes
The insight funnel2 minutes
Storytelling with data3 minutes
From data to action6 minutes
The power of data2 minutes
Data-driven decision making as an entry level PM5 minutes

9 readingsTotal 90 minutes

Welcome to the Market Research and Competitive Analysis syllabus10 minutes
The market researcher's toolbox10 minutes
How to design effective surveys and interviews10 minutes
Choosing the right method10 minutes
Uncovering deeper insights10 minutes
A guide to synthesizing market research findings10 minutes
Case study: A micro-learning app's data-driven pivot10 minutes
Making data-driven decisions10 minutes
A guide to A/B testing and beyond10 minutes

4 assignmentsTotal 135 minutes

Market research methods and selection15 minutes
Data analysis and interpretation for product insights15 minutes
Activity: Market research method matchup for microlearning success75 minutes
Applying market research for effective product decisions30 minutes

1 discussion promptTotal 10 minutes

Researching your mobile game10 minutes

In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.

What's included

7 videos8 readings4 assignments

7 videosTotal 35 minutes

The consumer journey in 3 minutes2 minutes
Visualize the user experience journey5 minutes
Decoding consumer behavior6 minutes
Market segmentation 1016 minutes
Segmentation in action6 minutes
Bringing personas to life2 minutes
Building buyer personas6 minutes

8 readingsTotal 80 minutes

The psychology of consumer choice10 minutes
Identifying latent needs10 minutes
How to build habit-forming products10 minutes
Segmentation strategies for product managers10 minutes
Marketing and selling high-tech products to mainstream customers10 minutes
The power of buyer personas10 minutes
Developing user personas10 minutes
Discover the whole story10 minutes

4 assignmentsTotal 120 minutes

Consumer behavior and decision-making15 minutes
Market segmentation strategies15 minutes
Activity: Microlearning user persona profile creation60 minutes
Consumer behavior and market segmentation30 minutes

In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.