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There are 4 modules in this course
This graphic design course empowers you to create impactful visuals across various mediums. You'll explore digital and print design techniques, learn to apply marketing principles, and refine your work through client feedback and iteration. By the end, you'll have the skills to design exceptional graphics for any project, from captivating social media ads to professional printed materials.
By the end of this module, you'll be able to:
• Develop skills in creating digital and print media materials using Adobe Photoshop and Illustrator.
• Design effective marketing materials, including web banners, social media graphics, and email templates.
• Prepare files for print production, understanding printing techniques and specifications.
• Complete a final project demonstrating the ability to design and produce digital and print media materials for a video game release.
This is an introduction course, intended for aspiring graphic designers who want to gain a comprehensive understanding of design principles and techniques for both digital and print media, graphic designers seeking to expand their expertise in digital and print media, and anyone wanting to create visually compelling designs, including designing for social media, websites, or printed brochures. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Photoshop and Adobe Illustrator.
This module demonstrates how to create eye-catching and effective web banners that leave a lasting impression. Learn the technical and design fundamentals, including standard sizes, file formats, typography, and essential components, to ensure banners are visually appealing and optimized for the web. Learn practical Photoshop techniques for image optimization, layer management, and export, streamlining the workflow and preparing designs for seamless handoff to developers. Elevate banners with animations, interactive elements, and mobile optimization, all while adhering to best practices and accessibility guidelines for a user-friendly experience.
What's included
12 videos6 readings5 assignments
Show info about module content
12 videos•Total 40 minutes
Welcome to Digital and Print Media Design•3 minutes
Introduction to digital media design•2 minutes
Web banner specifications•3 minutes
Choosing the right file format and optimization•4 minutes
Essential components of a web banner•4 minutes
Principles for impactful banners•2 minutes
Effective banner design: Capturing attention and driving clicks•3 minutes
The journey of a user's eye: How people scan web banners and social media graphics•2 minutes
Designing effective call to actions (CTAs)•5 minutes
Slicing and exporting for Web•3 minutes
Animation in Web banners•3 minutes
Mobile-first design: Optimizing for smaller screens•4 minutes
6 readings•Total 60 minutes
Welcome to the Digital and Print Media Design syllabus•10 minutes
Meet Pixel Forge Games•10 minutes
Web typography essentials•10 minutes
Layer Management in Photoshop•10 minutes
Web banner design best practices•10 minutes
Exemplar: Enhance the Web banner for PixelForge Games•10 minutes
5 assignments•Total 180 minutes
Recognize the essentials of a web banner•15 minutes
Recognize design principles and Photoshop techniques•15 minutes
Activity: Design a dynamic Web banner for PixelForge Games•60 minutes
Activity: Enhance the Web banner for PixelForge Games•60 minutes
Identifying effective CTAs and designing an effective email template•30 minutes
Print media design
Module 2•6 hours to complete
Module details
This module focuses on the art of designing captivating print materials using Adobe Illustrator. Learn to craft flyers and posters that effectively communicate a powerful message that leaves a lasting impression. Explore the essential steps involved in preparing your files for print production, ensuring designs translate seamlessly from screen to paper. Apply skills learned by creating a professional-quality printed poster in Illustrator, promoting a game launch event and showcasing your proficiency in print media design.
What's included
27 videos8 readings7 assignments
Show info about module content
27 videos•Total 81 minutes
Introduction to print media design.•2 minutes
Image selection and placement in print design•4 minutes
Purpose and audience of flyers and posters•3 minutes
Create a flyer in Illustrator•3 minutes
The journey of a printed piece: From concept to final product.•2 minutes
Layout and composition for print media•3 minutes
Create a poster layout in Illustrator•4 minutes
Brand and consistency in print design•3 minutes
Accessibility in print design•3 minutes
Ensure error-free print production•3 minutes
The power of print: How physical design can make a lasting impression•3 minutes
Print resolution and image quality•4 minutes
The printing process: A behind-the-scenes look at how your designs come to life•2 minutes
Set up bleed and trim in Illustrator and package for print•3 minutes
Communication, proofing, and pre-press checks•3 minutes
Different printing techniques•4 minutes
From screen to print: The transformation of digital artwork into physical media•3 minutes
Purpose and audience of a game launch event poster•3 minutes
Key elements of an effective poster•3 minutes
The life of a poster: From design to display at the event•2 minutes
Designing for large format: Considerations for scale and viewing distance•4 minutes
Incorporate game branding and visual style into the poster design•3 minutes
Utilize character artwork and game screenshots effectively•3 minutes
Design a game launch poster in Photoshop and prepare it for print production•3 minutes
Print considerations for posters•3 minutes
Presentation, feedback and iteration•3 minutes
The impact of a well-designed poster•2 minutes
8 readings•Total 80 minutes
The anatomy of a well-designed flyer•10 minutes
Design effective brochures and eye catching flyers•10 minutes
Set up designs for professional printing•10 minutes
Paper weights and finishes•10 minutes
Essential elements for successful print media•10 minutes
Create impact in poster design•10 minutes
Key design elements and strategies for a game poster•10 minutes
Exemplar: Create a printed poster for a PixelForge Games launch event•10 minutes
7 assignments•Total 180 minutes
Recognize the elements of a well-designed flyer•15 minutes
Identify principles of print media design•15 minutes
Identify how to prepare files for print production•15 minutes
Identify how to create an impactful poster•15 minutes
Activity: Design a poster layout for PixelForge Games•45 minutes
Activity: Create a printed poster for a PixelForge Games launch event•45 minutes
Identify effective brochure, flyer, and poster design•30 minutes
Creating game characters and scenes in Illustrator
Module 3•3 hours to complete
Module details
This module explores the combination of design and marketing, demonstrating how to create visuals that captivate audiences and drive action. Learn to design impactful materials for advertising campaigns, incorporating key marketing principles to ensure designs resonate with the target audience. Apply learned skills to a real-world project, crafting a compelling web banner in Photoshop that effectively promotes a game and drives engagement.
What's included
12 videos1 reading2 assignments1 peer review
Show info about module content
12 videos•Total 39 minutes
Introduction to creating game characters and scene designs in Illustrator•2 minutes
Showcase gameplay: Using visuals and trailers in video game marketing•5 minutes
The evolution of video game marketing visuals: From pixel art to photorealistic graphics•3 minutes
Design for different media channels (print, digital, social media)•5 minutes
The 4 Ps: Product, price, place, promotion•4 minutes
The power of branding: How a strong brand identity can drive business success•2 minutes
The role of design in creating a consistent brand experience•3 minutes
Character design and its impact on marketing•3 minutes
Create a game character illustration in Illustrator for a game launch poster in Photoshop•3 minutes
The emotional impact of visuals: How game trailers and screenshots can create excitement and anticipation•2 minutes
Designing for different platforms and channels•4 minutes
Convey the game's atmosphere and setting•3 minutes
1 reading•Total 10 minutes
Visual storytelling in video game marketing: Key principles and techniques•10 minutes
2 assignments•Total 45 minutes
Recognize the role of game visuals in marketing•15 minutes
Recognize the impact of visuals on marketing•30 minutes
1 peer review•Total 90 minutes
Activity: Create a captivating game character and design a dynamic game scene for PixelForge Games•90 minutes
Client feedback and Iteration
Module 4•3 hours to complete
Module details
This module emphasizes the vital role of client feedback and iteration in achieving exceptional design outcomes. Learn to receive, interpret, and skillfully implement client feedback into designs, fostering effective collaboration and compromise. Discover techniques for refining work through self-critique and user testing, recognizing the importance of continuous improvement in the design process. Apply learned skills to a real-world scenario by revising a marketing design based on client feedback, showcasing the ability to communicate effectively, problem-solve creatively, and deliver designs that exceed expectations.
What's included
16 videos3 readings4 assignments
Show info about module content
16 videos•Total 47 minutes
Introduction to client feedback and iteration.•2 minutes
The importance of client feedback•3 minutes
Active listening and effective communication: Building rapport and understanding client needs•2 minutes
Decoding feedback: Interpreting both explicit and implicit suggestions•1 minute
Prioritizing feedback: Identifying key points and areas for improvement•3 minutes
Managing revisions and iterations: Staying organized and efficient throughout the feedback process•3 minutes
Dealing with difficult feedback: Handling criticism and managing client expectations•3 minutes
Fostering positive client relationships•3 minutes
Understanding and addressing client concerns•3 minutes
The power of collaboration•2 minutes
Conduct user testing•4 minutes
Analyze and interpret feedback: Identifying patterns and actionable takeaways•4 minutes
Implement changes effectively•3 minutes
Documenting your process: Keeping track of iterations and design decisions•3 minutes
Find solutions that satisfy both the client and your design vision•5 minutes
The client-designer partnership•2 minutes
3 readings•Total 30 minutes
The anatomy of a successful client feedback session: A visual guide to effective communication and collaboration•10 minutes
A designer's guide to navigating revisions and maintaining creative integrity•10 minutes
Digital and Print Media Design Summary•10 minutes
4 assignments•Total 120 minutes
Managing client feedback•15 minutes
Identify the power of iteration•15 minutes
Activity: Revise PixelForge Games designs based on peer feedback•60 minutes
Recognize how to turn client feedback into opportunities•30 minutes
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