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Product Operating Model and Business Transformation

Product Operating Model and Business Transformation

Instructor: Wiley Skills Network

Included with

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11 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

11 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Lead a product-driven transformation within your organization
Develop cross-functional collaboration strategies
Implement customer-centric product strategies

Skills you'll gain

Details to know

Shareable certificate

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Learn more about Coursera for Business

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There are 11 modules in this course

Based on the best-selling book, Transformed, by Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, and John Moore. This course explores the essential skills required to lead a successful product operating model transformation within an organization. It emphasizes the importance of leadership, collaboration, and innovation in driving organizational change. By adopting a product-driven approach, this course offers a framework for transforming how businesses operate to become more customer-centric and outcome-driven.

Throughout the course, you will gain practical insights and strategies for leading product-driven transformations. Real-world case studies illustrate the challenges and solutions faced by companies undergoing this transformation. You will learn how to develop cross-functional collaboration strategies and implement customer-centric product strategies that lead to business success. What sets this course apart is its focus on combining theory with actionable, real-world applications. Each module is designed to equip you with not just the knowledge but the tools to make an immediate impact in your organization. The course focuses on leadership and cross-functional collaboration, two critical components of product-driven transformations. This course is ideal for product leaders, executives, and transformation specialists with a basic understanding of product management and leadership. It is best suited for individuals ready to actively contribute to or lead an organizational transformation toward a product-driven model. © 2024 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.

Module details

In this section, we define the product operating model, explore competitive pressures and leadership frustrations motivating adoption, and pinpoint common transformation pitfalls alongside success factors to guide pragmatic, product-led change.

What's included

2 videos3 readings1 assignment

In this section, we dissect digital transformation through the lens of the modern product model, showing how changing how you build, solve problems, and choose problems unifies engineering, product, and business goals.

What's included

1 video5 readings1 assignment

In this section, we map key product competencies to managers, designers, engineers and leaders. We outline role profiles and coaching, enabling teams to deliver customer value and measurable business results.

What's included

1 video8 readings1 assignment

1 videoTotal 2 minutes

Product Model Competencies - Overview Video2 minutes

8 readingsTotal 80 minutes

Introduction10 minutes
Product Managers10 minutes
Direct Access to Product Data10 minutes
Product Designers10 minutes
Product Leaders10 minutes
Team Topology10 minutes
Product Ops10 minutes
Innovation Story: Almosafer10 minutes

1 assignmentTotal 10 minutes

Modern Product Model Competencies10 minutes

In this section, we apply product model first principles to create empowered, outcome-oriented teams and run rapid, responsible experiments, turning data-driven insights into customer solutions via high-integrity delivery.

What's included

1 video11 readings1 assignment

1 videoTotal 1 minute

Product Model Concepts - Overview Video1 minute

11 readingsTotal 105 minutes

Introduction10 minutes
Product Teams10 minutes
Collaboration10 minutes
Product Strategy5 minutes
Powered by Insights10 minutes
Product Discovery10 minutes
Test Ideas Responsibly10 minutes
High-Integrity Commitments10 minutes
Product Culture10 minutes
From Projects to Products10 minutes
Learning over Failure10 minutes

1 assignmentTotal 10 minutes

Product Model Foundations10 minutes

In this section, we see KKR fund Trainline's shift from legacy ticketing to product-led growth via data-driven squads. Learn to merge private equity vision, agile teams and analytics for innovation.

What's included

1 video3 readings1 assignment

In this section, we apply the product operating model to discovery and delivery. We illustrate cross-functional collaboration with sales, marketing, and finance to drive measurable outcomes and build stakeholder trust.

What's included

1 video6 readings1 assignment

1 videoTotal 2 minutes

The Product Model in Action - Overview Video2 minutes

6 readingsTotal 70 minutes

Introduction10 minutes
Partnering with Sales10 minutes
Partnering with Product Marketing10 minutes
Partnering with Finance10 minutes
Partnering with Stakeholders10 minutes
Partnering with Executives20 minutes

1 assignmentTotal 10 minutes

Empowered Product Teams and the Product Model10 minutes

In this section, we examine how a product-centric mindset transforms a sales-driven legacy firm. We highlight cross-functional discovery that speeds delivery and targets customer-validated, high-value problems.

What's included

1 video3 readings1 assignment

In this section, we run an evidence-based product model assessment, apply targeted competency and concept tactics, and drive transformation with evangelism. We also cover timelines, coaching support, and stakeholder alignment.

What's included

10 readings1 assignment

10 readingsTotal 130 minutes

Introduction10 minutes
How Problems Are Solved10 minutes
Product Leadership10 minutes
Innovation Theatre10 minutes
Dealing with Too Few Designers10 minutes
Transformation Tactics-Concepts10 minutes
Driving Up Customer Interaction10 minutes
Product Culture10 minutes
Coaching Stakeholders20 minutes
Business Climate Changes30 minutes

1 assignmentTotal 10 minutes

Transformation Techniques for Product Teams10 minutes

In this section, we unpack Adobe's leap to a SaaS product model, studying the vision-led roadmap and cross-team practices behind Creative Cloud. We distill insight-driven strategies for faster, customer-focused delivery.

What's included

1 video3 readings1 assignment

In this section, we surface cross-functional objections to product changes and craft evidence-based responses. We set communication rhythms that transform resistance into collaborative discovery, speeding agile delivery.

What's included

1 video9 readings1 assignment

1 videoTotal 2 minutes

Overcoming Objections - Overview Video2 minutes

9 readingsTotal 95 minutes

Introduction10 minutes
Objections from Sales10 minutes
Objections from the CEO and Board10 minutes
Objections from Line of Business5 minutes
Objections from Customer Success5 minutes
Objections from Marketing10 minutes
Objections from HR/People Ops5 minutes
Objections from the CIO30 minutes
Innovation Story: Kaiser Permanente10 minutes

1 assignmentTotal 10 minutes

Overcoming Product Development Objections10 minutes

In this section, we synthesize transformation levers from case studies and explore Trainline metrics to expose ROI. You then craft a personal roadmap translating course insights into strategic action.