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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,158 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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651 - 675 of 1,077 Reviews for What is Social?

By Roseanna K M

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Mar 12, 2017

Excellent introduction.

By Daniel W

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Apr 8, 2021

Good insightful course

By Marcelo P L

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Mar 16, 2020

Amazing experience !!!

By Kelsey F

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Jul 3, 2016

Incredibly beneficial!

By Fernanda G

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Mar 3, 2016

such a great course!!!

By Pierrette M P M

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Feb 13, 2016

EXcellent introduction

By David B

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Oct 14, 2020

excellent first class

By Deonne R M

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Mar 16, 2016

Practical and current

By Haitham

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Mar 27, 2020

it was great course

By Syed A S

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Dec 15, 2019

Outstanding contents

By Kagimu M

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Nov 28, 2018

Awesome and exellent

By chua k

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May 17, 2018

good tools for study

By Claudio R

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Sep 26, 2017

very very insightful

By benjamin m

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Jan 26, 2016

great starting point

By Fatma N

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Dec 29, 2015

I love the insights.

By LE M D

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Jan 22, 2021

Good. Thank Teacher

By Abdullah

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Oct 19, 2020

Thank you very much

By Shamily K

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Jul 3, 2019

I like the teaching

By Aiden K M

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Nov 13, 2017

Excellent pedagogy.

By Luh E J

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Sep 4, 2017

I love this Course,

By Bridgette C

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Mar 19, 2016

Enjoyed the course!

By Vishnu R

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Jan 15, 2016

Very well developed

By Ingrida M

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Oct 13, 2015

Very strong course.

By JENIFER T A C

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Aug 26, 2024

Correcto excelente

By Sarah R

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Oct 27, 2020

I learned so much!