El curso en línea abierto y masivo (Massive Open Online Course, MOOC) “¿Qué son los medios sociales?” está destinado a empresarios, ejecutivos y profesionales del marketing que quieren mejorar considerablemente sus capacidades para potenciar su estrategia en los medios sociales con métodos efectivos y eficaces. Con este curso práctico y útil, no solo aprenderás cómo usar los medios sociales para fortalecer tu identidad profesional,sino que también llevarás a la práctica lo que aprendiste. Este es el primero de los seis cursos del programa de especialización “Marketing en los medios sociales: Cómo obtener ganancias en un mundo digital”.
¿Qué son los medios sociales?
Ends tomorrow. Heat up your career with 40% off courses from Adobe, IBM, and more. Save now.
Gain insight into a topic and learn the fundamentals.
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
En este primer módulo, aprenderás cuáles son los objetivos, la estructura y los trabajos para entregar de los MOOC del programa de especialización “Marketing en los medios sociales”. También comprenderás cómo los MOOC del programa de especialización se complementan entre sí para crear una experiencia realmente única que se puede llevar a la práctica.
What's included
7 videos6 readings
En este módulo, no solo aprenderás cómo la revolución digital ha alterado el mercado, sino también cómo comprender este caótico mundo digital.
What's included
7 videos3 readings1 assignment
En este módulo, aprenderás a ver a los medios sociales como un todo integral, centrado en los consumidores y en los interesados, flexible, global, simultáneo e integrado. Luego, realizarás un trabajo de evaluación entre pares en el que tendrás que delimitar tu público objetivo en los medios sociales.
What's included
9 videos1 reading1 assignment1 peer review
En este módulo, comprenderás la importancia de los macrodatos y aprenderás cómo manejar todos los medios sociales que evolucionan rápidamente y que se usan en la actualidad. También aprenderás la diferencia entre redes sociales y comunidades sociales, y las razones por las que se forman. Luego, prepararás las redes sociales que usarás a lo largo del programa de especialización.
What's included
9 videos4 readings2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
More questions
Financial aid available,