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University of Pennsylvania

Retail Digital Supply Chain

Santiago Gallino

Instructor: Santiago Gallino

4,815 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.5

(111 reviews)

Beginner level
No prior experience required
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.5

(111 reviews)

Beginner level
No prior experience required
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

4 assignments

Taught in English

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This course is part of the Omnichannel Retail Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

In this module, you will begin to explore the challenges and opportunities that retail supply chains are experiencing today. You'll develop a clear definition of supply chains and gain an understanding of the fundamentals of product flow. You will also assess the characteristics of an efficient supply chain when considering how to best connect a customer to their desired product in both traditional and digital retail. By the end of this module, you will be able to identify the digital capabilities needed for any retailer who wants to navigate the digital transformation in retail.

What's included

5 videos1 reading1 assignment

In this module, you will discuss the importance of supply chain analytics as a digital capability. You will build a framework for understanding the different types of analytics—descriptive, diagnostic, predictive, and prescriptive—and will assess the impact that each has on a retailer's ability to identify a problem, understand the cause, and ultimately determine what tools can be leveraged to solve the problem. By the end of this module, you will be able to demonstrate the value of supply chain analysis to contribute to efficient decision-making within your organization.

What's included

7 videos1 reading1 assignment

In this module, you'll examine how digital platforms have driven disruption in retail. You'll identify examples of companies who have successfully transformed the retail industry and analyze the strengths and weaknesses of digital platform formats, comparing traditional online retailers with more relevant e-commerce approaches. By the end of this module, you'll determine the importance of an integrated retail approach and why it's important to be dynamic in both the physical and digital retail landscapes.

What's included

3 videos1 reading1 assignment

In this module, you'll do a deep dive into what makes a retailer successful by examining the importance of focusing on customer-driven decisions. You'll utilize the information fulfillment matrix to better understand how retailers meet customer demand and will examine a study on what drives customer tradeoff decision making. By the end of this module, you'll be better able to leverage technology in an omnichannel retail approach to be successful across various retail industries.

What's included

5 videos1 reading1 assignment

Instructor

Instructor ratings
4.7 (34 ratings)
Santiago Gallino
University of Pennsylvania
1 Course4,815 learners

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4.5

111 reviews

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Reviewed on Oct 30, 2021

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