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Learner Reviews & Feedback for Retail Marketing Strategy by University of Pennsylvania

4.8
stars
252 ratings

About the Course

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Top reviews

MC

Jul 29, 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

MS

Sep 28, 2023

Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.

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26 - 50 of 71 Reviews for Retail Marketing Strategy

By Susheel E

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Mar 20, 2023

It is great course and the Teacher Mrs Barbara Kahn is a great teacher.

By Ericka U B

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Feb 14, 2022

Excelente curso y muy facil de implementar en la práctica profesional.

By Erica L

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Jul 22, 2024

Professor was great. Course provided just the amount detail needed.

By Chencheng L

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Apr 3, 2023

Prof. Khan's Retail Success Strategy Matrix is extremely helpful.

By Amit S

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Jul 24, 2022

Vefy informative and very strategical approach to new retailing

By L A

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May 26, 2023

Good up-to-date summary fo retail market post COVID-19.

By BOONYING K

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Sep 26, 2021

Love this course! Very up-to-date info and strategies.

By Cam B

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Jan 25, 2023

1) We SHOULD spend a bit of time evaluating failures.

By Mehedee H

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Oct 29, 2021

Very helpful in contest of knowledge and experience.

By Manuela D

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Oct 22, 2022

really interesting. Great aoeajer. Would recommend

By MELANIE C C S

•

Sep 30, 2024

Muy bueno pero no me dan mi certificado :(

By Eunike I

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Sep 20, 2024

Interesting, not boring and adds insight

By Maggie M Y

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May 30, 2024

Very Pleasant Professor to learn from

By Nguyen H P

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Feb 12, 2023

This course is the best for marketers

By MALATHI. A

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Apr 15, 2022

more informative and useful course

By Aravind B

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Jul 31, 2021

Amazing instructor and material!

By Adnan A K N

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Oct 21, 2024

Extra-Ordinary Course Content!

By Cristian G

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Sep 29, 2022

Very interesting information!

By Gokul P

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Oct 6, 2021

Really a brilliant course

By Fiaz A

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Dec 22, 2022

A great learning course.

By Nishant T

•

Oct 29, 2022

best course to step up

By Seohee P

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Jul 26, 2022

Thank you so much!!

By Donald B

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Mar 11, 2024

Excellent Course!

By Ramakrishna P

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Jun 8, 2023

Excellent Course!

By Brittney J

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Nov 15, 2024

Awesome class!!