Really amazing talks!!! In depth but easy to understand. The examples are very helpful!!! The talks are well organized with nice logic, easy to follow. It was a bit too much for me to take in at the beginning, but I get used to it, and gradually learn quicker. Highly recommended!

For someone who has never really taken a business course before, I majored in Communications and Theater, this course served as a great introduction. I thoroughly enjoyed the lectures by all three professors and felt each one brought something unique and insightful to the table.

I was indeed a good topic especially for new marketers. Its further widen my knowledge and understanding on how the market goes and what are the things to consider in doing brand messaging and positioning of the brand to the market. I also learned how important the customer is.

Very insightful and example-based to avoid ambiguity. I do recommend it. I do recommend trying to connect the material to real-world cases often (for students). Your mentors, I think, have done a great job at doing so but it does take involvement, as is other business subjects.

It was very informative and gave me a holistic idea about how marketing functions in the real world, the very realistic examples and easy to understand course structure, provided me with the complete gist of how these concepts are applied in real-life descion making scenarios.

The course was very good in real, I enjoyed most of the parts, the only thing I wanna say is that some definitions weren't familiar to me so it was not that easy to understand each and every part, but in general the course was really great. thanks for the excellent experience.

Very engaging and interesting course. The instructors keep the energy maintained and deliver the content in very easy to understand language with appropriate real life examples. This course has increased my interest in studying more business and management courses on Coursera.

It was a wonderful experience, being taught by such experienced and extremely knowledgeable faculty. This is definitely a value addition to my personality and learning. Very clear video, content and language. Thoroughly enjoyed learning! Thank you so much for the opportunity!

amazing course learnt a lot about marketing from scratch and learned the strategies that is no where explained in the world thank you professor barbara you build a foundation for me to learn more and get in depth to know more about marketing and apply these in the real life

This means using marketing to build stronger relationships and brand awareness to increase income and we can help you sharpen your marketing skills to add more value to the workplace. Effective marketing can help you rise above the noise and chatter of the Information Age.

It was a wonderful experience. The lectures are very clear and interesting. Marketing is a new field for me, but I love it after taking the course. I was not planning to but I am considering taking the other courses in the business specialization now. Thank you very much!

Good and very easy to understand course. Lots of relevant references and case studies used in the video content. Would definitely recommend to everyone from the Digital Advertising industry to complete this course by University of Pennsylvania and offered through Coursera.

A high level introduction to what you need to have in place in order to start and run a business of your own! I am sure that I would be able to use the knowledge obtained to make key improvements to my family business!! Thank you Penn and Coursera for making this possible.

As someone with no background in Business Administration/ Management, I found this course to be an eye opener in terms of helping me understand that marketing is very detailed. The professors were extremely knowledgeable and were able to explain each concept very clearly.

This was a phenomenal insight into marketing provided by Prof. Kahn, Prof. Bell and Prof. Singh. I am really glad that I did this and understood a little more about marketing. Thankyou, I would surely love to meet these professors in future and learn more about marketing!

It's amazing! I started this course thinking that would be something simple but the teachers are awesome. So many knowladge that i'm learning right now. its helping me a lot in my business life and i am also practicing my english. Coursera gave me a chance to win in life!

A very good introduction to the overall process of marketing. I found it interesting how aspects of visual arts and psychology play substantial roles in influencing customers. I especially found the examples interesting, even those found in the option fifth week lessons.

Each of the professors so far has been incredibly easy to listen to and digest information from. This introduction teaches tons of new information in a short time whilst managing to not be break neck speed and maintain a consistent and enjoyable flow. Highly recommmend!

One of the best explanations of Marketing that I have ever come across. All the professors and especially, Dr. Raju, explained everything in great detail and that too with live examples so that it is easier to relate to the subject matter.

All in all, an amazing course.

Wow. I learned a tons and am working on applying them to the business I'm building. There are some questions I have and will get answers to later. before starting week 2 I have to read some more materials. I even signed up at Google Scholar Pages for notifications.

One of the most comprehensive marketing courses that actually gives out real-life examples. Wasn't just giving any painstaking theories, but it is actually straightforward. The marketing strategies here are simply encouraging and can be easily applied for my business.

Very Good introduction to a very new topic for me.

Enjoyed the lessons and the teachers are real experts on it.

Very interesting and well treated. Some issues to fulfill the exam and some notions as I'm not a native English speaker, so some questions were tricky for me.

Really great professors! The course was jam-packed with concepts, principles and with practical applications. I really enjoyed learning in this course. I recommend this course for beginners in marketing so you have a nice foundation in case you want to move forward.

Absolutely amazing! Learned so much from the BIG 3 of Marketing! One pf the best ONLINE COURSE out there, from the way they explain and make examples, the course will really captivate your eagerness and your knowledge about Marketing will change the way you see it!