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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1851 - 1875 of 2,482 Reviews for Introduction to Marketing

By Hivandro M

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Jun 29, 2017

great course

By Irene H

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Jan 21, 2017

very helpful

By hao s

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Nov 11, 2016

great course

By George P

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Feb 28, 2016

Challenging!

By Kasani L S K

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May 8, 2024

very useful

By HITESH M

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Apr 6, 2024

Good course

By amirhossein a

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Jan 28, 2021

Very useful

By AHMED A H E

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Sep 8, 2020

nice course

By Simran L

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May 13, 2020

it was good

By Deeksha V

•

May 13, 2020

Nice course

By M U S

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Sep 29, 2019

nice cource

By Ahmed M

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Jun 16, 2019

good course

By Deleted A

•

Jun 11, 2019

Great Info.

By Hamza A

•

Apr 3, 2019

great cours

By Altanzaya B

•

Mar 21, 2019

Interesting

By Peter M

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Jun 21, 2018

Good course

By Mohamed M A

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Feb 13, 2018

Exceptional

By victoria

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Jun 4, 2017

市场营销入门，非常不错

By Palash J

•

Aug 27, 2016

Nice Course

By IVAN A C

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May 9, 2016

Just great!

By 陈雨星

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Mar 24, 2016

pretty good

By Chao L

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Feb 1, 2016

Marketer必备。

By mahmoud e

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Jan 27, 2016

wonderful !

By omar s m

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Jan 18, 2016

interesting

By LUZ E V C

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Jan 12, 2016

EXCELENT..!