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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,274 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1301 - 1325 of 1,679 Reviews for Viral Marketing and How to Craft Contagious Content

By Anshul G

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Sep 23, 2017

awesome course

By Sachin S

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Jun 12, 2016

I loved it. :)

By Gabriel L

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Dec 13, 2015

Great content.

By Richard P (

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Feb 9, 2021

Great course.

By Kurti K

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Feb 8, 2021

Nice and easy

By GOLD U

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Sep 30, 2020

Well detailed

By Frank M

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May 28, 2020

Great course!

By Advait S

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May 28, 2020

Great course!

By Rhonda L

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May 6, 2020

Great course.

By Karina H

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Nov 19, 2019

Great course!

By Lê B T

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Aug 10, 2018

Great course!

By Mohammed D A

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Apr 21, 2017

amazing ideas

By Ventura C

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Dec 28, 2016

Great course!

By Jose Q

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Aug 9, 2016

Great course!

By Suli Y

•

Sep 12, 2023

Great class!

By jifengluo

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Sep 8, 2021

Very helpful

By Mike O

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Sep 3, 2020

super course

By Andrea T

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Apr 6, 2020

Very usefull

By Mayya M

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Mar 6, 2020

Good content

By Andre R

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Dec 7, 2018

Great course

By HRHWDK

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Nov 29, 2018

interesting~

By xiaochan d

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Sep 3, 2017

Very useful!

By Aida B S H

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Dec 7, 2015

Sensational!

By abdennour r

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Oct 6, 2024

very useful

By Mouna S

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Aug 28, 2021

Excellent !