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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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576 - 600 of 1,823 Reviews for Marketing Analytics

By LAKSHMI K

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Jun 12, 2020

Great learning experience!!! Examples are from 2015 but we are in 2020. Could be updated.

By Janitta I

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May 23, 2020

I love Raj! I have known nothing about marketing but I can learn and it turns out so well!

By Sreenesh R B

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May 20, 2020

Good course to understand what goes behind a marketing campaign. How to analyse market etc

By Sandra S K

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May 12, 2020

Absolutely brilliant course for a novice into understanding how to read between the lines!

By ASHMI C

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Apr 18, 2020

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

By Aakash J

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Apr 8, 2020

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

By Priyanka

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Jun 13, 2020

The explanation of contents was extremely good.I would suggest to ones go through of it.

By kenneth s

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May 27, 2020

This course gives you a deep insight on how companies operate when it comes to marketing.

By Manoj M

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May 6, 2020

very interactive course with various real life data examples to understand the techniques

By Shipali R

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May 10, 2020

This course gave me lots and lots of insight about the business and the marketing world.

By Chad P

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Apr 28, 2020

Learned so much and really enjoyed the presentation style. Great educational experience!

By Kanat

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Apr 25, 2020

Good explanation and sample. this knowledge will benefit me on how to evaluate execution

By Franco L

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Apr 24, 2020

Allowed me to understand the foundations of marketing analytics with a dynamic approach.

By George F

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Aug 3, 2023

This was fun. The course study was engaging, informative and enlightening. Thank You.

By Alecia J

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Oct 9, 2020

This course was beautiful and an exciting journey that i really enjoyed. Thank you all.

By Deeksha S

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Jul 31, 2020

A very thoroughly structured course. I got a lot of insights about marketing analytics.

By Devika D

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Jun 8, 2020

Very engaging and insightful course. Should be attended for a great career opportunity.

By Jyotsna A

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May 4, 2020

Though i hate every form of math, the instructor makes it fun and very understandable!!

By ANIKET T

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May 17, 2020

It's well explained course with good learning experience. Must do for every Marketeer.

By Vipin S

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May 14, 2020

one of the best teacher is in this course so if u want to take this course go for this

By Christian Y

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May 4, 2020

Really challenging due to my engineering background but course contents made possible.

By Bhavesh H S

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Apr 27, 2020

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

By Vilailuck

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Apr 25, 2020

It’s really good course, easy understanding and can take this one adapt for my working

By Varun B

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May 26, 2017

Though of a bit high level, the course is a gold when it comes to learning new things.

By Poonam J P

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Jun 5, 2020

Great in depth knowledge and nice (Squash & Vegetable) training done by Mr. Venkatesh