Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
Innovating with the Business Model Canvas
Innovating with the Business Model Canvas
This course is part of Entrepreneurship: Growing Your Business Specialization
Instructor: Alex Cowan
13,107 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(293 reviews)
Beginner level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
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This course is part of the Entrepreneurship: Growing Your Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
What's included
18 videos1 reading1 assignment2 discussion prompts
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
What's included
10 videos1 assignment1 discussion prompt
Instructor
Instructor ratings
4.7 (75 ratings)Offered by
Recommended if you're interested in Leadership and Management
University of Copenhagen
Coursera Project Network
Coursera Project Network
Tecnológico de Monterrey
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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