Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

Digital Business Strategy

126 reviews
What you'll learn
How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.
Skills you'll gain
- Innovation
- Data Strategy
- Value Propositions
- Technology Strategies
- Business Modeling
- Intellectual Property
- Emerging Technologies
- Competitive Analysis
- Computing Platforms
- Strategic Thinking
- Market Opportunities
- Data-Driven Decision-Making
- Growth Strategies
- Digital Transformation
- Strategic Partnership
- Business Strategy
- Market Dynamics
Details to know

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There are 4 modules in this course
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IIMA - IIM Ahmedabad

Universidad de Palermo

University of Virginia Darden School Foundation
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Showing 3 of 126
Reviewed on Dec 5, 2023
The content is very insightful and was easily able to grasp the concepts with the help of all the examples provided. Have recommended this course to my colleagues as well.
Reviewed on Oct 20, 2024
IT'S A VERY HELPFULL COURSE FOR MY CAREER THANK YOU
Reviewed on Feb 26, 2025
Very important to acheive concept of the digital transformation strategy
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