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Learner Reviews & Feedback for Pricing Strategy in Practice by University of Virginia
165 ratings
About the Course
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Top reviews
AR
Oct 9, 2021
The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing
IS
Feb 27, 2019
Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.
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By Danilo C P
•Jul 20, 2017
I think that this case is nice, but we should have more exercises do practice on them!