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Learner Reviews & Feedback for Customer Value in Pricing Strategy by University of Virginia

4.8
stars
363 ratings

About the Course

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

Top reviews

IQ

May 6, 2020

Just a great course! Great examples from the industry. Love the way Ron delivers his online classes. I have recommended this course for my sisters company. Please keep delivering with this quality!

VY

Feb 18, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

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51 - 68 of 68 Reviews for Customer Value in Pricing Strategy

By Monica. K

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Sep 18, 2023

yes. it was good.

By Gopinag

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Aug 15, 2022

Excellent cousre

By JAVIER P

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Jul 10, 2017

excellent course

By Sunil T

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Aug 16, 2022

Learn New think

By ADRIAN C

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Apr 29, 2020

Excelente curso

By Artsom K

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Jul 26, 2017

Great course!

By Djema w

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Aug 28, 2023

Great series

By Leonel T

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Jul 17, 2022

Great Course

By Diego A D

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Jun 9, 2020

Great course

By Golovkina I A

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Dec 24, 2019

Very helpful

By xavier u

•

Jan 24, 2019

VERY USEFUL

By Roman S R

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Dec 11, 2018

Great!!

By BELAL A A

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Sep 6, 2021

By Ambika P

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May 15, 2020

Great course.

Feedback - in the final peer evaluated exercise, after we have got our grades, we should have access a sample completed exercise, so we can see the thought process as compared to our own.

By Matt S

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Dec 28, 2017

Excellent course. All the instructors did a great job.

By Vijaya R S K

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Jul 30, 2021

Very insightful course!

By Bimal M

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Oct 16, 2022

Best learning track

By Shubham R

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Apr 18, 2020

good course