When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 3 modules in this course
Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT. By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI.
This course is ideal for content creators, digital entrepreneurs, YouTubers, coaches, and marketers who want to plan smarter and faster. No AI background is required; if you’ve got basic digital literacy and a goal to grow your content presence, you’re ready.
By the end of this course, you’ll be able to:
* Use ChatGPT to research your audience and define a target avatar.
* Identify your audience’s core problems and generate content ideas that address them.
* Build a content foundation that feels aligned with your goals and your audience’s needs.
Whether you're just starting or trying to scale what you’ve built, this course gives you a blueprint for using AI to create high-impact, high-value content with clarity and confidence.
Instructor Bio:
Lambros (Lamz) is an educator and entrepreneur dedicated to helping creators turn their knowledge into thriving businesses. With over 60,000 students worldwide, he has built a successful Course Creation Academy that empowers teachers to become entrepreneurs.
Through proven strategies and hands-on coaching, Lambros teaches the core principles of content creation—helping creators identify the right audience, design impactful info-products, and build sustainable income around their passions. His mission is to guide individuals into the digital renaissance, transforming expertise into opportunity.
Start your journey into AI-assisted content creation by exploring the course goals and ChatGPT's foundational role. You'll begin using AI to uncover content topics that resonate with your audience.
What's included
3 videos1 reading1 assignment1 discussion prompt
Show info about module content
3 videos•Total 20 minutes
Introductory Video AI Content Course•4 minutes
Introduction to Chat GPT for Content Creators•1 minute
Using AI for Topic Research•15 minutes
1 reading•Total 30 minutes
Project Instructions•30 minutes
1 assignment•Total 30 minutes
Module 1 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
New Discussion Prompt•10 minutes
Researching Your Audience with AI
Module 2•2 hours to complete
Module details
This module guides you through audience research using AI. You’ll craft detailed personas and identify key challenges, laying the foundation for focused and effective content.
What's included
3 videos1 assignment1 discussion prompt
Show info about module content
3 videos•Total 63 minutes
Performing Target Audience Research with ChatGPT•21 minutes
Creating our Target Avatar with ChatGPT•24 minutes
Identifying the 10 Core Problems of our Target Avatar•17 minutes
1 assignment•Total 30 minutes
Module 2 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
New Discussion Prompt•10 minutes
Turning Strategy into Engaging Content
Module 3•2 hours to complete
Module details
With your research complete, you'll learn how to apply storytelling techniques and use AI to develop content ideas that solve real problems for your audience.
Skillshare is an online learning community where you can take classes from real working creatives. Unlock personal and professional growth, build your skills, make connections, and find your happy place.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.