Go beyond transactional sales to become an agent of transformation within your organization and for your clients. This course empowers you to align sales strategies with business goals, drive technological change, and foster innovation. You'll master the tools for measuring real ROI, nurturing long-term loyalty, and responding nimbly to disruptions. With a focus on advanced analytics, remote and hybrid engagement, scenario planning, and continuous improvement, this course gives you the playbook to future-proof your sales and account management impact—across India, the USA, and global enterprises.



Recommended experience
What you'll learn
Align sales strategies with client business goals and communicate measurable impact using executive-ready language and ROI models.
Create adaptive account plans using scenario planning, real-time data, and agile adjustments across remote or complex environments.
Build loyalty and drive innovation through advocacy programs, co-creation workshops, targeted pilots, and scalable solution design.
Skills you'll gain
- Marketing Analytics
- Digital Transformation
- Loyalty Programs
- Business Metrics
- Account Management
- Business Transformation
- Risk Management
- Sales Management
- Virtual Teams
- Innovation
- Business Risk Management
- Customer Advocacy
- Sales
- Return On Investment
- Sales Strategy
- Customer Relationship Building
- Account Strategy
- Telecommuting
Details to know

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There are 3 modules in this course
Today’s sales leaders move beyond product pitching—they drive sustainable growth by connecting solutions directly to each client’s business strategy. In this module, you’ll learn to anchor your sales process in the metrics, language, and outcomes that matter most to executives and stakeholders. Master advanced tools for quantifying ROI and impact, build persuasive business cases, and create value dashboards that prove your results. By refining your approach for various market sectors and multicultural contexts, you’ll deliver enterprise value that builds lasting loyalty and accelerates account growth.
What's included
9 videos1 reading2 assignments
Today’s market never stands still—neither should your approach to account planning. This module gives you the tools to make your account strategies as agile as the world around you. Master fast, flexible planning techniques, proactively adapt to risks or disruptions, and turn feedback into real-time advantage. You’ll build “living” account plans, blending scenario analysis and digital tools to keep your team and clients aligned—even through complex change. Get ready to lead with resilience, delivering lasting value in every environment.
What's included
7 videos1 reading2 assignments
Lasting growth depends on more than sales—it’s about nurturing loyalty and driving innovation. In this module, you’ll learn to build client advocacy programs that not only retain business but turn your customers into active promoters. Discover how to measure and strengthen loyalty with the right tools, and how to lead co-creative solution workshops to bring new value to clients in India, the U.S., and beyond. You’ll transform feedback, partnership, and cutting-edge technology into results, securing your place as a market leader prepared for tomorrow.
What's included
8 videos2 readings2 assignments
Instructor

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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
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