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TikTok Growth: Boost Your Engagement

This course is part of TikTok Content Creator Pro Specialization

Instructor: Amber Villasenor

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Grow your TikTok following and increase engagement.

Skills you'll gain

Tools you'll learn

TikTok

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the TikTok Content Creator Pro Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

In this course, you'll focus on growing and sustaining an engaged TikTok community through effective content planning and audience interaction. You'll develop a structured content calendar that balances planned videos with trend-based opportunities using TikTok Studio's scheduling features. You'll also learn how to use TikTok's collaborative features such as duets and stitches to enhance engagement and visibility. Community management strategies will be a key focus, helping you proactively engage with your audience through enhanced DM features, optimize hashtags, and create meaningful connections. By the end of this module, you'll have the tools to foster a loyal following and increase engagement on your videos.

By the end of this course, you will be able to: - Build and manage an engaged TikTok community using enhanced messaging and community features - Create effective content schedules and workflows using TikTok Studio and scheduling tools - Optimize content with hashtags and engagement strategies - Create TikTok duets and stitches - Leverage trends and platform features for growth - Run polls, Q&As, and interactive sessions to boost participation - Define goals, formats, and expectations for strategic collaboration

Module details

In this lesson, you'll discover how strategic content planning can transform your TikTok presence from random posting to purposeful growth. You'll learn to create structured content calendars that help you stay consistent while remaining flexible enough to jump on trending opportunities. Using TikTok Studio's scheduling features, you'll develop efficient workflows that save time and maximize your content's impact. By the end of this lesson, you'll have a personalized content calendar and the skills to manage your TikTok content like a pro.

What's included

2 videos1 reading2 assignments

This lesson focuses on TikTok's most powerful collaborative features that can exponentially increase your reach and engagement. You'll learn the art of creating compelling duets and stitches that add value to existing content while showcasing your unique perspective. You'll also explore interactive features like polls and Q&As that encourage direct participation from your audience. Through hands-on practice, you'll learn when and how to use each feature strategically to boost your visibility and create viral moments.

What's included

2 videos1 reading2 assignments

In this final lesson, you'll learn how to transform casual viewers into a loyal, engaged community. You'll explore advanced community management strategies using TikTok's enhanced messaging features and engagement tools. You'll discover how to optimize your hashtag strategy for maximum discoverability and learn proven techniques for meaningful audience interaction. By implementing the community-building strategies covered in this lesson, you'll create lasting connections that drive sustained growth and engagement.