TikTok for Business

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TikTok for Business

This course is part of Marketing with TikTok Specialization

Instructor: Anke Audenaert

3,226 already enrolled

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

TikTok

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Marketing with TikTok Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

In this module, you explore how businesses use TikTok to engage audiences and enhance brand visibility. You'll learn to develop a targeted marketing strategy and content calendar, create resonant content, and adapt to trends to maintain relevance.

What's included

11 videos4 readings6 assignments

11 videosTotal 37 minutes

Program Introduction Video3 minutes
Course Introduction Video2 minutes
Instructor Introduction Video2 minutes
Overview: TikTok for Business1 minute
How Businesses Use TikTok4 minutes
Business Content on TikTok6 minutes
Advertising and E-commerce Overview5 minutes
Sponsored Content and Partnering with Influencers6 minutes
Value of a Business TikTok Account6 minutes
How to Create a Business Account3 minutes
Conclusion: TikTok for Business1 minute

4 readingsTotal 35 minutes

Course Syllabus10 minutes
Join Aptly’s Marketing with TikTok Community!10 minutes
Businesses on TikTok: Examples10 minutes
Inspirational Resources5 minutes

6 assignmentsTotal 160 minutes

Review Your Community Knowledge10 minutes
Activity: Evaluate a Business on TikTok30 minutes
Practice Quiz: How Businesses Use TikTok25 minutes
Activity: Create Your TikTok Business Account30 minutes
Practice Quiz: Create a TikTok Business Account15 minutes
Graded Quiz: TikTok for Business50 minutes

In this module, you explore how to establish and maintain a business presence on TikTok. You will create a marketing strategy, tailor a content calendar, and produce engaging content that resonates with users. Additionally, you will learn to adapt to TikTok's evolving trends to keep your brand relevant and connected.

What's included

17 videos5 readings8 assignments1 discussion prompt

17 videosTotal 67 minutes

Overview: Creating and Maintaining a Presence on TikTok1 minute
Creating a TikTok Marketing Strategy5 minutes
Building Your Brand4 minutes
Brand Voice and Style4 minutes
Introduction to Business Content on TikTok2 minutes
Create Unique Content for Your TikTok Business Account4 minutes
TikTok Creative Center4 minutes
How to Use Hashtags and Trends5 minutes
Creating a Content Calendar4 minutes
Tips for Creating a TikTok Content Calendar4 minutes
Monitor and Evaluate the Performance of Your Videos5 minutes
Intro to Audience Engagement2 minutes
Increase Engagement4 minutes
Use Your Insights5 minutes
Work With Influencers to Grow Your Audience5 minutes
Use Advertising to Reach Your Goals5 minutes
Conclusion: Creating and Maintaining a Presence on TikTok2 minutes

5 readingsTotal 50 minutes

Summary: Brand Building Tools5 minutes
Tools for Creating Content10 minutes
Tools for Planning and Publishing Content10 minutes
Tips to Maintain and Grow a Presence on TikTok15 minutes
TikTok Business Resources10 minutes

8 assignmentsTotal 220 minutes

Activity: Define Your Brand, Voice, and Style for TikTok30 minutes
Practice Quiz: Creating a Presence on TikTok15 minutes
Activity: Create a Video for Your Business Account30 minutes
Practice Quiz: Create Content for Your Business25 minutes
Activity: Create a Content Calendar30 minutes
Practice Quiz: Create and Plan Your Content15 minutes
Practice Quiz: Engage and Grow Your Audience25 minutes
Graded Quiz: Creating and Maintaining a Presence on TikTok50 minutes

1 discussion promptTotal 10 minutes

Share Your Thoughts!10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Anke Audenaert

Aptly

43 Courses1,073,371 learners

Offered by

Aptly

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Reviewed on Apr 21, 2025

This Course is Amazing Helped Alot In Learning About Tiktok Ads

Reviewed on Aug 5, 2025

I'm glad that I went through this it had been a very long time since I had been challenged and am very proud that I succeed >

Reviewed on Feb 6, 2025

Nice course to introduce yourself on TikTok Business!

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.