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The Principles of Real Estate

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The Principles of Real Estate

This course is part of Keller Williams Real Estate Agent Professional Certificate

Instructors: Jay Papasan

Top Instructor

55,179 already enrolled

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7 modules

Gain insight into a topic and learn the fundamentals.

163 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

7 modules

Gain insight into a topic and learn the fundamentals.

163 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 assignments¹

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Taught in English

91% of learners achieved a positive career outcome

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This course is part of the Keller Williams Real Estate Agent Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

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There are 7 modules in this course

This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business.

By the end of this course, you'll be able to explain how real estate agents: 1. Define their job tasks and duties. 2. Receive payment for real estate services. 3. Identify and prioritize day-to-day tasks. 4. Analyze, interpret, and reframe market data and communicate its story to potential clients. 5. Generate leads through a variety of methods to grow their business. 6. Build, use and manage a database.

Module details

Welcome to The Job of a Real Estate Agent, the first module of Principles of Real Estate. This module will establish your baseline for the overall roles and responsibilities of a real estate agent. You will begin to reflect on why this career path sparks an interest for you.

What's included

17 videos8 readings4 assignments2 discussion prompts

17 videosTotal 84 minutes

Introduction to Course 1- The Principles of Real Estate2 minutes
Introduction to Module 1- The Job of a Real Estate Agent3 minutes
Real Estate 1015 minutes
The Six Core Competencies of a Business7 minutes
Different Types of Real Estate4 minutes
Hear it From the Experts- Why I Chose Real Estate4 minutes
Real Estate Realities6 minutes
Focus on Service4 minutes
Your Role As a Fiduciary6 minutes
Dual Agency in Real Estate5 minutes
Upholding the Fair Housing Act7 minutes
Upholding TCPA and DNC Laws4 minutes
Empower Your Actions with Your Mindset6 minutes
Hear it From the Experts- Craft Your Own Path4 minutes
Your Goals7 minutes
Hear it From the Experts- My Past, My Present, My Future6 minutes
Summary and Wrap-Up- The Job of a Real Estate Agent5 minutes

8 readingsTotal 125 minutes

A Quick Guide to the Keller Williams Real Estate Agent Professional Certificate10 minutes
Course 1 Syllabus- Principles of Real Estate10 minutes
A Quick Guide to Understanding Real Estate Terminology10 minutes
A Quick Guide to The Job Description of a Real Estate Agent10 minutes
Practical Application- Fiduciary Duties15 minutes
A Quick Guide to The Fair Housing Act10 minutes
Practical Application- Limiting Beliefs30 minutes
Practical Application- Focusing Question30 minutes

4 assignmentsTotal 90 minutes

Practice Quiz- Job Tasks and Duties of a Real Estate Agent20 minutes
Practice Quiz- The Role of Functionary Versus Fiduciary20 minutes
Practice Quiz- Your Big Why20 minutes
Graded Quiz- The Job of a Real Estate Agent30 minutes

2 discussion promptsTotal 20 minutes

Share Your Who- Meet and Greet10 minutes
Share Your Why- A Career in Real Estate10 minutes

Welcome to How Real Estate Agents Get Paid, the second module of Principles of Real Estate. In this module, you will learn how you will receive a paycheck as a real estate agent. Real Estate is a commission-based job where you are rewarded monetarily through the services you provide buyers and sellers. You will learn about commissions and different factors that have the potential to impact the commission you can receive. You will also begin to dial in your personal potential earning goals and connect it back to the goal setting you did in the first module, The Job of a Real Estate Agent.

What's included

13 videos7 readings3 assignments1 discussion prompt

13 videosTotal 69 minutes

Introduction to Module 2- How Real Estate Agents Get Paid2 minutes
Commission 1017 minutes
How Commissions are Split6 minutes
Pay Yourself First6 minutes
Factors That Can Affect Commission- Transactions7 minutes
Factors That Can Affect Commission- Commission Splits7 minutes
Factors That Can Affect Commission- Taxes6 minutes
Factors That Can Affect Commission- Dual Agency5 minutes
Unbeatable Commission Strategies5 minutes
Net Income 1015 minutes
Hear It From The Experts- How Setting and Achieving My Net Income Goal Helped Me Reach My Big Why5 minutes
Factors that Can Affect Your Net Income5 minutes
Summary and Wrap-Up- How Real Estate Agents Get Paid4 minutes

7 readingsTotal 140 minutes

A Quick Guide to Commissions 10110 minutes
Practical Application- Your Average Sales Price30 minutes
Practical Application- Commissions at Different Price Points30 minutes
A Quick Guide to Commission Splits20 minutes
A Quick Guide to Net Income 10110 minutes
A Quick Guide to Learn More About Net Income, Commissions, and Other Related Topics10 minutes
Practical Application- What Potential Impact Could Your Local Average Sales Price Have on Your Net Income?30 minutes

3 assignmentsTotal 70 minutes

Practice Quiz- Factors That May Affect How You Are Paid20 minutes
Practice Quiz- Set Your Potential Net Income Goal20 minutes
Graded Quiz- How Real Estate Agents Get Paid30 minutes

1 discussion promptTotal 10 minutes

Share Your How- Reaching Your Goals10 minutes

Welcome to A Day in the Life of a Real Estate Agent, the third module of The Principles of Real Estate. In this module, you will focus on the day-to-day tasks that are required of a real estate agent. You will evaluate how an agent spends their time on different tasks and the importance of why more time is placed on specific activities. You will learn tactical strategies for how you might manage your time in the role as a real estate agent.

What's included

12 videos5 readings3 assignments1 discussion prompt

12 videosTotal 52 minutes

Introduction to Module 3- A Day in the Life of a Real Estate Agent2 minutes
So, What Do I Do Each Day?7 minutes
Hear it From The Experts- Buyers Agent3 minutes
Hear it From the Experts- Listing Agent4 minutes
Competency One- Lead Generate, Capture, and Convert to Appointments7 minutes
Competency Two- Present to Buyers and Sellers and Get an Agreement3 minutes
Competency Three- Show Buyers and Market Sellers3 minutes
Competency Four- Write and Negotiate Contracts4 minutes
Competency Five- Coordinate the Sale to Closing3 minutes
Competency Six- Manage the Money5 minutes
Hear it From the Experts- Time-Blocking Changed My Life6 minutes
Summary and Wrap-Up- A Day in the Life of a Real Estate Agent4 minutes

5 readingsTotal 50 minutes

A Quick Guide to A Day in the Life of a Real Estate Agent10 minutes
A Quick Guide to the Day in the Life of a Buyer's Agent10 minutes
A Quick Guide to the Day in the Life of a Listing Agent10 minutes
A Quick Guide to Time-Blocking For Success10 minutes
A Quick Guide to Structuring Your Day10 minutes

3 assignmentsTotal 70 minutes

Practice Quiz- A Day in the Life of a Real Estate Agent20 minutes
Practice Quiz- Structure Your Time20 minutes
Graded Quiz- A Day in the Life of a Real Estate Agent30 minutes

1 discussion promptTotal 10 minutes

Share Your How- Staying Accountable10 minutes

Welcome to Be A Student of the Market, the fourth module of The Principles of Real Estate. In this module, you will learn about the real estate market, how to understand different real estate trends, and how to interpret and translate that information for your buyers and sellers in a way that will be impactful to them.

What's included

8 videos5 readings4 assignments1 discussion prompt

8 videosTotal 41 minutes

Introduction to Module 4- Be a Student of the Market2 minutes
Be the Local Real Estate Expert7 minutes
Hear it From the Experts- What Being a Local Real Estate Expert Means to Me5 minutes
Essential Market Data Terms 1018 minutes
Hear it From the Experts- How Knowing the Local Market Has Impacted My Business and My Clients2 minutes
Are You My Market? Sellers, Buyers, and Balanced Markets7 minutes
The Story the Data Tells6 minutes
Summary and Wrap-Up- Be a Student of the Market4 minutes

5 readingsTotal 90 minutes

A Quick Guide to Finding Market Data10 minutes
A Quick Guide to Market Data Terms 10110 minutes
A Quick Guide to Buyers, Sellers, and Balanced Markets10 minutes
Practical Application- Eight Steps to Becoming a Local Real Estate Expert30 minutes
Practical Application- Market Trends Scenarios30 minutes

4 assignmentsTotal 80 minutes

Practice Quiz- Be the Local Real Estate Expert20 minutes
Practice Quiz- Identifying the Different Markets10 minutes
Practice Quiz- Market Trends 10120 minutes
Graded Quiz- Be a Student of the Market30 minutes

1 discussion promptTotal 10 minutes

Share Your Where- Be the Local Real Estate Expert10 minutes

Welcome to Real Estate is Lead Generation, the fifth module of The Principles of Real Estate. In this module, you will learn how real estate agents find clients, called leads. You will learn different ways that leads can be generated, what to do with a lead once you have one, and how to convert leads that have the potential to end up as closed sales.

What's included

13 videos7 readings4 assignments

13 videosTotal 63 minutes

Introduction to Module 5- Real Estate is Lead Generation2 minutes
Lead Generation 1016 minutes
Where Real Estate Agents Get Their Leads5 minutes
Sphere of Influence and Lead Generation4 minutes
Hear It From The Experts- How I Lead Generate Using My Sphere of Influence4 minutes
You Have a Lead.... Now What?6 minutes
Get Conversational with Lead Conversion6 minutes
Hear It From The Experts- How I Stay in Relationship and Convert Leads3 minutes
Lead Generation- Establishing Good Habits7 minutes
Respecting Your Leads and Clients By Upholding the TCPA5 minutes
Cultivate More Business with Listings Leads5 minutes
Become Top of Mind When You Put Relationships First5 minutes
Summary and Wrap-Up- Real Estate is Lead Generation5 minutes

7 readingsTotal 70 minutes

A Quick Guide to Lead Generation 10110 minutes
A Quick Guide to Lead Generation Methods10 minutes
Practical Application- My Sphere of Influence10 minutes
A Quick Guide to Lead Conversion and Lead Generation10 minutes
A Quick Guide to Methods of Communication10 minutes
A Quick Guide to Lead Generation Best Practices10 minutes
A Quick Guide to Building Relationships10 minutes

4 assignmentsTotal 90 minutes

Practice Quiz- Lead Generation 10120 minutes
Practice Quiz- Lead Conversion20 minutes
Practice Quiz- Lead Generation Best Practices20 minutes
Graded Quiz- Real Estate is Lead Generation30 minutes

Welcome to Your Business is Your Database, the sixth and final module of The Principles of Real Estate. In this module, you will learn what a database is and how a real estate agent uses one in their own business. You will learn best practices for establishing, managing, and growing a database.

What's included

8 videos2 readings3 assignments1 discussion prompt

8 videosTotal 42 minutes

Introduction to Module 6- Your Business is Your Database2 minutes
What Exactly is a Database?6 minutes
Hear It From the Experts- Gary Keller's Database5 minutes
Feed A Database3 minutes
Feed a Database with a Sphere of Influence6 minutes
Feed a Database with New Leads7 minutes
Feed a Database with Repeat and Referral Business5 minutes
Communicate with a Database8 minutes

2 readingsTotal 20 minutes

A Quick Guide to Building a Database10 minutes
A Quick Guide to Database Best Practices10 minutes

3 assignmentsTotal 70 minutes

Practice Quiz- A Database and Its Impact20 minutes
Practice Quiz- Build a Database20 minutes
Graded Quiz- Your Business is Your Database30 minutes

1 discussion promptTotal 10 minutes

Share Your What- Gary and the Box10 minutes

Please watch and read the review materials for The Principles of Real Estate before beginning the Peer Review Project.

What's included

1 video1 reading1 peer review

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Instructors

Instructor ratings

(52 ratings)

Top Instructor

Jay Papasan

Keller Williams

1 Course55,179 learners

Julia Lashay

Keller Williams

5 Courses58,977 learners

Offered by

Keller Williams

Learner reviews

5 stars
85.88%
4 stars
9.20%
3 stars
2.45%
2 stars
0.61%
1 star
1.84%

Showing 3 of 163

Reviewed on Oct 18, 2024

Excellent instructors; very thorough and thoughtful instruction.

Reviewed on Dec 15, 2024

excellent beginners Course to gain understanding of Real Estate and to help you start practicing strategies and techniques before you get your license

Reviewed on May 12, 2025

Great course learned a lot of information that I didn't know about being a real estate agent

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