Technology, Influence & Sustained Success in Modern Sales

Ends soon! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Technology, Influence & Sustained Success in Modern Sales

This course is part of Insight Selling Specialization

Instructor: LearnQuest Network

3,451 already enrolled

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

31 reviews

Intermediate level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

31 reviews

Intermediate level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Use CRM insights and automation to personalize outreach at scale.
Lead virtual presentations that influence multi-stakeholder groups.
Build post-sale relationships and improve performance using data.

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Insight Selling Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Gain mastery over technology-enabled sales, personalized outreach at scale, and post-sale relationship management. This final course integrates advanced automation, virtual selling, insight-driven team presentations, consensus management, and continuous improvement strategies. Empower yourself to leverage next-generation buyer data and outperform in competitive, tech-centric landscapes.

Success in today’s fast-paced sales environment means maximizing technology without losing the personal touch buyers demand. In this module, you’ll master the digital systems—CRMs, automation platforms, and AI-powered analytics—that drive efficient, data-driven sales. Learn how to boost pipeline quality, optimize conversion, and deliver timely, relevant engagement at scale. Leave equipped to harness digital tools that free you from manual tasks, so you can focus on building real relationships and moving deals forward—faster and smarter than ever before.

What's included

9 videos1 reading2 assignments

9 videosTotal 24 minutes

Welcome to Digital Tools and Scalable Personalization2 minutes
Digital Tools and Scalable Personalization2 minutes
Integrating Advanced CRM Features to Boost Lead Quality and Conversion Rates4 minutes
Utilizing AI-Driven Insights for Real-Time Pipeline Optimization3 minutes
Automating Routine Tasks to Free Up Time for Strategic Selling3 minutes
Designing Segmented Campaign Sequences Using Marketing Automation3 minutes
Writing High-Conversion Emails and Outreach Scripts for Different Regions3 minutes
Using Data and Behavior Triggers to Time Outreach for Maximum Impact3 minutes
Ready to Influence the Buying Committee?2 minutes

1 readingTotal 5 minutes

Action Story: Lost Leads and Last-Minute Pressure5 minutes

2 assignmentsTotal 36 minutes

Digital Tools and Scalable Personalization26 minutes
Leveraging Sales Technology for Impact10 minutes

Mastering virtual influence is essential in today’s group-driven sales landscape. In this module, you’ll learn how to command digital rooms, lead engaging virtual presentations, and build consensus in complex buying committees. Gain frameworks for interactive, insight-driven sessions and practical tools for mapping decision processes—turning every virtual meeting into an opportunity to move the entire group toward confident decision-making. Whether influencing global stakeholders or navigating remote group dynamics, you’ll emerge ready to win high-value deals in any hybrid sales environment.

What's included

7 videos1 reading2 assignments

7 videosTotal 17 minutes

Influencing Buying Committees Virtually2 minutes
Structuring insight-driven presentations that engage virtual audiences.3 minutes
Incorporating interactive tools and data visualizations for clarity.2 minutes
Overcoming remote engagement barriers with participation techniques.3 minutes
Map and Analyze Multi-Stakeholder Decision Processes for Virtual Influence3 minutes
Facilitate Group Alignment Sessions to Resolve Conflicts2 minutes
Use Influence Strategies to Move Committees Toward Close3 minutes

1 readingTotal 5 minutes

Action Story: A High-Stakes Virtual Presentation on the Line5 minutes

2 assignmentsTotal 36 minutes

Influencing Buying Committees Virtually26 minutes
Coursera generated quiz10 minutes

Success in modern sales isn’t just about closing the initial deal—it’s about fostering long-term partnerships that drive value for both you and your clients. In this module, you’ll master advanced strategies for post-sale relationship management, from building success plans and capturing feedback to delivering tailored value-add initiatives that fuel loyalty and referrals. You’ll also learn to analyze your own performance data, set focused learning goals, and harness the power of peer-driven growth—ensuring you stay one step ahead in an ever-changing sales environment.

What's included

8 videos1 reading2 assignments

8 videosTotal 18 minutes

Sustaining Relationships and Continuous Improvement2 minutes
Creating client success plans that encourage repeat business and referrals.3 minutes
Conduct Proactive Health Checks and Feedback Sessions2 minutes
Build Loyalty Through Tailored Value-Add Initiatives2 minutes
Analyzing sales performance data to inform skill development.2 minutes
Setting targeted learning goals for high-impact improvement areas.2 minutes
Leveraging peer learning and professional communities for ongoing growth.2 minutes
Your Playbook for Sustained Sales Success2 minutes

1 readingTotal 5 minutes

Action Story: A Renewal at Risk5 minutes

2 assignmentsTotal 36 minutes

Sustaining Relationships and Continuous Improvement26 minutes
Post-Sale Relationship Management10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(20 ratings)

LearnQuest Network

LearnQuest

207 Courses991,314 learners

Offered by

LearnQuest

Explore more from Business Essentials

Status: Free Trial
LearnQuest
Sales Coaching and Team Enablement for the Digital Era
Course
Status: Free Trial
LearnQuest
Optimize Virtual Selling with Technology
Course
Status: Free Trial
Coursera
Sales Excellence
Specialization
Status: Free Trial
Dell
Dell Technologies Becoming An Effective Seller
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.