New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Instructor: Mark Wilson
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(48 reviews)
What you'll learn
Students will be able to apply tools to guide concept-stage innovation and development.
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There are 4 modules in this course
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
What's included
12 videos1 reading2 assignments
Top reasons why commercializing technology is so difficult
What's included
6 videos1 assignment
Turning those challenges into an Idea Filter
What's included
10 videos1 assignment
Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed
What's included
12 videos1 assignment
Instructor
Offered by
Recommended if you're interested in Entrepreneurship
Technion - Israel Institute of Technology
University of Maryland, College Park
Università Bocconi
The University of North Carolina at Chapel Hill
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Reviewed on Aug 7, 2017
Excellent, easy to put it into practice, thank you!
Reviewed on Jan 7, 2017
I guess, the this course need to be enpowered by practical case
Reviewed on Jan 14, 2017
It is a great course to take for anyone who is active in field of technology commercialization.
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