When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Target Demographics: Boost Purchase Velocity

4 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Target Demographics: Boost Purchase Velocity

This course is part of multiple programs.

Instructor: Hurix Digital

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Segmenting beyond broad averages reveals cohort purchase velocity, improving targeting accuracy and reducing wasted ad spend.
AI-driven segments need human validation through experiments that measure real lift in meaningful performance metrics.
Purchase velocity predicts growth by linking demographics and behaviors to faster buying and better lifetime value forecasts.
Connecting analytics to ad platforms creates feedback loops that continuously improve targeting using real performance data.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Did you know that businesses using demographic segmentation see engagement rates increase by 26% and email revenue grow by 15%? This Short Course was created to help digital marketing professionals accomplish faster customer conversions and increased revenue through data-driven targeting.

By completing this course, you'll be able to unlock actionable insights from Google Analytics demographic reports, identify which customer segments drive accelerated purchasing behavior, and deploy AI-powered audience segments to Facebook Ads with measurable campaign lift. These are skills you can apply immediately to optimize your next marketing campaign. By the end of this course, you will be able to: Analyze demographic and engagement data to identify factors influencing purchase velocity. Apply model-generated consumer segments to multimedia ad targeting and validate impact with A/B testing. This course is unique because it bridges the gap between analytics and action, teaching you not just how to find high-velocity customer segments, but how to activate them across advertising platforms and prove their business impact through controlled experiments. To be successful in this course, you should have basic familiarity with Google Analytics dashboards and fundamental marketing concepts.

Module details

Learners will master the fundamentals of extracting actionable insights from Google Analytics demographic reports to identify which customer segments demonstrate accelerated purchasing behavior patterns.

What's included

2 videos1 reading1 assignment

Learners will master the process of creating AI-powered audience segments from their analytics insights and implementing systematic A/B testing frameworks to validate campaign performance improvements.