Ready to give your social media a boost? In this short, hands-on course, you’ll use Adobe Express to plan and schedule posts, write captions that capture attention, and tailor content for different platforms. Through quick, practical activities, you’ll explore how to create consistent, engaging, and on-brand content with the help of AI tools and creative templates. Perfect for anyone looking to refresh their profile and start building a stronger, more cohesive online presence.
This module teaches learners how to plan and schedule content strategically by building a content strategy, timing posts effectively, and using Adobe Express Content Scheduler to publish consistently across platforms.
What's included
2 videos4 readings1 assignment
Show info about module content
2 videos•Total 7 minutes
Planning a content strategy and content calendar•5 minutes
What to post and when•3 minutes
4 readings•Total 40 minutes
Course outline•10 minutes
Content Scheduler in Adobe Express•10 minutes
Learning Paths and Certifications•10 minutes
Join the Adobe Community•10 minutes
1 assignment•Total 30 minutes
Practice using content scheduler•30 minutes
Write Great Copy and Captions
Module 2•1 hour to complete
Module details
This module teaches learners how to craft effective social media text by developing brand voice, writing compelling captions, leveraging SEO, and practicing AI-powered caption creation in Adobe Express.
What's included
2 videos1 reading1 assignment
Show info about module content
2 videos•Total 8 minutes
Write compelling social copy•4 minutes
Leveraging text in your content•3 minutes
1 reading•Total 10 minutes
How to write better social media captions•10 minutes
1 assignment•Total 30 minutes
Practice generating captions for social media using AI•30 minutes
Make Your Content Fit Anywhere
Module 3•1 hour to complete
Module details
This module teaches learners how to tailor content for multiple platforms by understanding platform differences, resizing and translating designs in Adobe Express, and practicing these skills to ensure consistency and cultural relevance.
What's included
2 videos2 readings2 assignments
Show info about module content
2 videos•Total 6 minutes
Posting across platforms•4 minutes
Resize content across platforms•3 minutes
2 readings•Total 20 minutes
Showcase your creativity with Behance•10 minutes
You did it — now share the love•10 minutes
2 assignments•Total 55 minutes
Practice resizing and translating content•30 minutes
Adobe empowers everyone, everywhere to imagine, create and bring any digital experience to life. Through the Adobe Digital Academy, Adobe aims to equip learners and teachers with AI literacy, content creation and digital marketing skills to help people thrive in the modern workforce. This global initiative builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.