The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Strategy Formulation
Strategy Formulation
This course is part of Strategic Management and Innovation Specialization
Instructor: Marcus Møller Larsen
38,830 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.5
(1,439 reviews)
16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
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Assessments
18 assignments
Taught in English
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This course is part of the Strategic Management and Innovation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
What's included
3 videos2 readings1 assignment
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
What's included
7 videos7 readings4 assignments
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
What's included
5 videos6 readings5 assignments
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
What's included
4 videos4 readings4 assignments
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
What's included
5 videos6 readings4 assignments
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below.
What's included
4 videos3 readings1 peer review
Instructor
Instructor ratings
4.4 (125 ratings)Offered by
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4.5
1,439 reviews
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Showing 3 of 1439
LT
5
Reviewed on Mar 21, 2018
Gives a broad & comprehensive perspective on business environment, challenges & important points to analyse. Pleasant lectures & extremely interestin business videos
AS
5
Reviewed on Dec 14, 2016
I enjoyed this course and had fun applying the principles I learnt for the assignment. The video sessions were amazing and a huge thank you to our mentor!
DV
4
Reviewed on Mar 15, 2021
Strategy formulation by prof. Marcus is good. It captures important frameworks while formulating the strategy with some interesting examples.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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