Real Madrid Graduate School Universidad Europea
Strategies and Approaches in Sports Media

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Real Madrid Graduate School Universidad Europea

Strategies and Approaches in Sports Media

Marisa Sáenz

Instructor: Marisa Sáenz

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Design content strategies to connect with global audiences

  • Build digital communities and boost fan engagement

  • Navigate sponsorships, partnerships, and media rights sales

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

June 2025

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Learn the art and science behind creating powerful sports media content. This module explores storytelling techniques, emotional connection, live reporting, and global localization strategies that engage fans and maximize impact across diverse audiences.

What's included

5 videos3 readings2 assignments1 discussion prompt

Explore the essential role of social media in sports. This module reveals how to leverage platforms and real-time tools to create strong communities, drive engagement, and use storytelling and analytics to grow an authentic online presence.

What's included

4 videos2 readings2 assignments1 discussion prompt

Discover how advertising, partnerships, and sponsorships revolutionize fan engagement and create value for all stakeholders. Through foundational principles and innovative case studies, you’ll learn to build win-win collaborations and deliver immersive brand experiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

Dive into the commercial engine of sports media. This module covers the ecosystem and value creation of media rights, the evolution of rights sales, and the strategies behind successful tender processes and packaging, equipping you to maximize value in a rapidly changing market.

What's included

5 videos3 readings2 assignments1 discussion prompt

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
16 Courses2 learners

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