Step into the fast-paced world of sports media and uncover the strategies behind powerful content and lasting audience connections. Learn how to craft stories that stir emotion, resonate across cultures, and build loyalty among diverse fan bases. From social media to community-building tools, discover how today’s platforms are transforming passive viewers into passionate participants.
Strategies and Approaches in Sports Media
Strategies and Approaches in Sports Media
This course is part of Revolution in Sports Media: Innovative Strategies Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Design content strategies to connect with global audiences
Build digital communities and boost fan engagement
Navigate sponsorships, partnerships, and media rights sales
Skills you'll gain
- Revenue Management
- Content Strategy
- Media Relations
- Planning
- Social Media Marketing
- Target Market
- Strategic Partnership
- Negotiation
- Crisis Management
- Social Media
- Storytelling
- Social Media Strategy
- Content Creation
- Brand Management
- Paid media
- Strategic Communication
- Advertising
- Target Audience
- Community Development
- Video Production
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in English
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This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
Learn the art and science behind creating powerful sports media content. This module explores storytelling techniques, emotional connection, live reporting, and global localization strategies that engage fans and maximize impact across diverse audiences.
What's included
5 videos3 readings2 assignments1 discussion prompt
Explore the essential role of social media in sports. This module reveals how to leverage platforms and real-time tools to create strong communities, drive engagement, and use storytelling and analytics to grow an authentic online presence.
What's included
4 videos2 readings2 assignments1 discussion prompt
Discover how advertising, partnerships, and sponsorships revolutionize fan engagement and create value for all stakeholders. Through foundational principles and innovative case studies, you’ll learn to build win-win collaborations and deliver immersive brand experiences.
What's included
6 videos3 readings2 assignments1 discussion prompt
Dive into the commercial engine of sports media. This module covers the ecosystem and value creation of media rights, the evolution of rights sales, and the strategies behind successful tender processes and packaging, equipping you to maximize value in a rapidly changing market.
What's included
5 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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