In this course, you will undergo a deeper dive into marketing, looking at it from a strategy perspective. In our previous course, you were able to understand the nature of marketing, as well as its implications and perspectives. Now, in this course, you will apply those concepts, dive deeper within them, and make more sense of marketing in terms of the general strategy of your company.
Strategic Marketing
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
In the first week, you'll be looking at marketing from a strategic standpoint, understand why it's important to use it effectively, and how to look at the ethics behind it.
What's included
7 videos4 readings2 assignments2 discussion prompts
In the second week, you'll take a deep dive into B2C markets and clients, and how to use strategic marketing to develop strong value propositions for them.
What's included
3 videos2 readings1 assignment2 discussion prompts
In the third week, you'll take a deep dive into B2B markets and clients, and how to use strategic marketing to develop strong value propositions for them.
What's included
3 videos2 readings1 assignment2 discussion prompts
In the fourth week, you'll look at advanced topics in strategic marketing: globalization, culture, and customer centricity. These are excellent outlooks you need to have as you design your strategies, and they are great tools to have in your toolkit.
What's included
5 videos4 readings2 discussion prompts
In the final week, you will be spending a lot of time developing your final project and putting all of your knowledge into practice.
What's included
1 video2 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
University of Colorado Boulder
Rutgers the State University of New Jersey
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.