This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
International Entertainment and Sports Marketing
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International Entertainment and Sports Marketing
This course is part of International Marketing & Cross Industry Growth Specialization
Instructor: Dae Ryun Chang
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497 reviews
1 week to complete
at 10 hours a week
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5 assignments
Taught in English
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This course is part of the International Marketing & Cross Industry Growth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
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Yonsei University
Yonsei University
Real Madrid Graduate School Universidad Europea
Yonsei University
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Showing 3 of 497
JT
Reviewed on Sep 22, 2020
So much to learn! What a great teacher and innovative topics. 100% recommended
OI
Reviewed on Jul 3, 2020
It was useful and engaging. Also it made me see the importance of marketing in sports and entertainment marketing on a larger scale.
JA
Reviewed on Feb 27, 2021
very engaging and educative course on entertainment and sports marketing......the lecturer demonstrated immense understanding and appreciation of the subject area........
