What will I learn in Solution Design & Presentation?

You will learn how to design solution proposals, communicate business value, and deliver professional presentations that support client decision-making

Why are presentation skills important in B2B sales?

Sales professionals often present proposals to stakeholders and decision-makers. Strong presentation skills help explain solutions clearly and build confidence in the proposed approach.

Do I need advanced presentation skills before taking this course?

<text variant="body1">No. The course introduces practical techniques that help learners structure solution proposals and present ideas clearly in professional sales environments.

How will these skills help in real sales situations?

<text variant="body1">These skills help sales professionals present solutions effectively, address stakeholder questions, and demonstrate how proposed solutions create business value.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Solution Design & Presentation

This course is part of B2B Sales Negotiation: Leveraging AI Professional Certificate

Instructor: Professionals from the Industry

Included with

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7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design solution proposals that address client challenges and businessobjectives.
Connect product or service capabilities to measurable business value.
Deliver clear and persuasive presentations to stakeholders and decision-makers
Respond confidently to questions and feedback during solution discussions.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your Marketing expertise

This course is part of the B2B Sales Negotiation: Leveraging AI Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Coursera

There are 7 modules in this course

Learn how to design effective business solutions and present them confidently to decision-makers in B2B sales environments. In this course, you’ll explore how sales professionals translate client needs into clear solution proposals that demonstrate measurable business value.

You’ll learn how to structure solution recommendations, connect product or service capabilities to client challenges, and communicate proposals in a way that supports informed decision-making. The course also focuses on presentation techniques that help sales professionals explain complex ideas clearly, address stakeholder questions, and build confidence in proposed solutions. What makes this course unique is its emphasis on solution-focused communication in high-stakes business conversations. Instead of simply presenting product features, you’ll learn how to frame solutions around business outcomes, financial value, and long-term partnership potential. These skills help sales professionals deliver compelling presentations that support strategic deals and strengthen relationships with senior stakeholders.

Module details

In this module, you shift from feature-led selling to value-outcome selling. You examine why feature-heavy presentations slow buyer decisions and learn how quantified outcomes reduce effort and increase clarity. Through guided reflection and a hands-on deck conversion activity, you translate product capabilities into measurable business impact aligned to buyer KPIs.

What's included

3 videos1 reading1 assignment

In this module, you move from creating value-based content to evaluating and defending it. You explore how buyers assess value and why confidence alone does not secure commitment. Using structured criteria, peer feedback, and deck comparisons, you practice selecting and defending a KPI-focused sales deck based on evidence.

What's included

1 video1 reading2 assignments

In this module, you will practice leading a collaborative workshop that surfaces risks and align the prospect around a shared success plan.

What's included

3 videos1 reading2 assignments

In this module, you will translate workshop insights into documented mitigation steps tied to measurable outcomes in the statement of work.

What's included

1 video1 reading2 assignments

Learner will focus on designing and delivering an interactive sales proposal that moves buyers from understanding to commitment. Learners explore how structured storytelling, intentional interaction, and clear verbal asks work together in live Zoom presentations to secure next steps.

What's included

2 videos1 reading1 assignment

Learner will shift from delivery to diagnosis. They analyze buyer questions, chat messages, and meeting signals to identify where slides create confusion. Learners then practice redesigning slides to reduce ambiguity and improve buyer confidence.

What's included

1 video1 reading2 assignments

In this project, you will design and present a complete solution proposal for a complex B2B sales opportunity. Your work will show how value-based selling, problem-solving, and presentation skills combine to influence executive decision-making. You will translate customer needs into a clear solution, communicate business outcomes, and address stakeholder concerns. Your proposal will also include a plan for implementation, risk management, and follow-up engagement. This project reflects a real sales scenario where success depends on more than product knowledge. It requires clear thinking, structured communication, and the ability to guide stakeholders toward a confident decision. You will create a proposal that connects insight, value, and action. You will also evaluate the effectiveness of your presentation approach by comparing alternative deck structures and defending which version better aligns with stakeholder priorities. In addition, you will analyze audience feedback, such as questions or chat responses, to identify areas of slide ambiguity and propose revisions that improve clarity and reduce unclear audience questions by approximately 50 percent. Your work will also include linking root causes of customer challenges to measurable statement-of-work outcomes to strengthen the business case.