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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,078 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

RS

Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

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By Shrawan G

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May 18, 2023

Dear Meta Team,

I hope this letter finds you well. I am writing to express my sincere gratitude for the opportunity to participate in the Social Media Marketing certification program offered by Meta.

I am immensely grateful for the comprehensive and valuable knowledge that I have gained throughout the certification program. The course material was thoughtfully designed, and the instructors were highly knowledgeable and experienced in the field. The program covered essential aspects of social media marketing, equipping me with the latest strategies and best practices to excel in this dynamic industry.

The certification program not only enhanced my skills but also provided me with a broader perspective on the power of social media in today's digital landscape. The practical insights and real-world examples shared during the training have been invaluable in shaping my approach to social media marketing.

I would like to extend my appreciation to the entire Meta team for their dedication, professionalism, and commitment to delivering a top-notch educational experience. The program's structure, content, and delivery were exceptional, making the learning process engaging and enjoyable.

Moreover, the ongoing support and resources provided by Meta have been instrumental in my professional development. The access to industry insights, forums, and networking opportunities has further enriched my understanding of social media marketing trends and best practices.

I am truly honored to have earned the Social Media Marketing certification from Meta. This achievement has not only validated my skills but has also opened up new opportunities for career growth and success. I am excited to apply the knowledge gained from the program to drive meaningful results for businesses and help them navigate the ever-evolving world of social media marketing.

Once again, I express my heartfelt gratitude to the entire Meta team for their efforts in creating an outstanding certification program. Thank you for empowering professionals like me with the tools and knowledge needed to thrive in the world of social media marketing.

I look forward to continuing my journey with Meta and contributing to the field of digital marketing.

Warm regards,

Shrawan Sah Gupta

By Timothy L

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Feb 3, 2021

This course provides an excellent opportunity to learn more about the social media environment and how it can integrate with any business. If you're an avid social media user or completely new to social media, this course offers information of value. If you can spend more time (weekly) than suggested, it feels more cohesive. Here are two pieces of constructive feedback I can offer the course creators:

Though it's great that anyone can take this course, I think for some people there is a language barrier. The course could provide a better learning experience for all students if Coursera offered subtitles for students whose first language is not English. It seems like everyone does their best to peer-grade on content, but the language barrier can make it difficult to grade other students' work effectively.

Finally, I would set higher standards for peer-grading, including a required minimum 100-word comment, offering the currently suggested content (constructive criticism, a question, compliment, etc).

Thank you for an excellent online course experience with Coursera, Facebook, and Professor Audenaert.

By Lauren C

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Dec 17, 2020

Decent enough introduction to social media marketing but felt it could have gone more in depth in some areas. I liked the professor a lot and could tell she was knowledgeable. As with all courses like this though, there really isn't a way to directly ask her questions. Biggest issue with the course is the discussion forums and the peer graded assignments. With people taking the class from all over the world there might be language barriers for some students so their assignments were poor. Incomplete, didn't follow directions, hastily put together, incoherent, etc. Then I think about that those same students are grading other people's work. There are a lot of mods but didn't really see them active in the forums answering the questions of students. The forums weren't well organized either nor was there a system of notifications on posts or threads within the course. Doesn't seem like a lot of thought went into the forums at all.

By Ali A C

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Sep 22, 2021

The peer-graded assignments are not a particularly effective method of learning in my opinion since majority of us are students of the course and we're not exactly qualified to be grading each other. We might be giving each other full grades and encouraging mistakes or misunderstandings as a result.

It would be better if the assignments were graded by instructors of the course or other professionals whom we can trust to be qualified enough to give us real, beneficial constructive criticism/feedback. Either that or have it as a guided project or optional assignment of some sort. I'm not brimming with ideas at the moment but I hope you understand my concern.

By veronica r

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Sep 28, 2021

This course is a fantastic introduction to Social Media Marketing. The course is well-structured, with templates and downloads provided to make learning and assignment submission really easy. The lectures are entertaining and not too long; 'bingeable,' if you will. My only criticism is the lack of examples of KPIs for social media goals in the Week 3 content. A short lecture, or even a download of the main KPIs for the big platforms (e.g. reach, impressions, CPC) is essential I think to properly understanding how to set Social Media KPIs and to finish the assignment effectively.

By Olivia B

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May 6, 2022

Really good. Very satisfying to see the progress everytime you move on from one task to another. I would make the "personal note" that you can take on videos a bit more efficient though. It's difficult to go back to the note according to which class. Everything is just on one page and you have to scroll down a lot... I would also make it possible to download the personal note (not just the whole video). The content of the class was amazing thoough!

By Parul A G

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Jan 8, 2021

A very good Course for a beginner like me to understand the social media landscape, various tools out there in the market, how to define your campaign objectives, define target objectives, customer persona, journey maps and finally the measurements/KPIs to measure the campaign performance. Looking forward to go through the other courses in the series to have end to end understanding of social media analytics.

By Michelle B

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Aug 11, 2024

The course was great, although it would be nice if each module had a different instructor. I HATED the peer review section. Not because of the teaching component, but because it was clear that uploading the documents was a struggle for some folks (they used other tools to submit the assignment), and the AI NEVER was able to grade the assignment. The AI portion was worthless.

By Jeffrey S

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Jul 27, 2022

If you are truly a beginner, this course is great! It gives a really great overview. But, I think users who are already informed on these basics should be able to take some sort of quiz/test to bypass this course and still earn the certificate. I know that a point of the course is to also go back to basics, but a lot of the information in here is extreamly basic.

By Angelica M

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Mar 3, 2022

Great platform to learn more about Social Media Marketing. The pace of the 5 week course was perfect the content and projects. The only issue I have is having to send a copy of my ID or Passport to get my certificate. This should have been a request up front when registering so I could have made the decision then if I wanted to move forward.

By Enrique R V

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Jan 2, 2021

The course was very informative and straightforward. I liked the collaboration between people taking the course through the peer graded assignments. My only problem was that there was an issue with the week 1 external tool assignment and I had to go through the forum to look for other people sharing the same issue and found a solution there.

By Sandip P

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May 14, 2024

It's a great course for someone who is a complete beginner to social media marketing. This course explains everything in details; and effectively which makes the learner easy to grab the information and retain them quickly. In addition, the question answer method in between the course helps to engage and make the learning more interesting.

By M.Zafarullah S

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Dec 30, 2020

It was a wonderful journey learning Introduction to Social Media Marketing. As heavy user of social media, it is really great to learn academically and officially!!!!The assignments and test really help in reviewing your understanding of the content, please do really take part in the assignment and test, you will really benefit from them