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Learner Reviews & Feedback for Social Media and Digital Marketing Fundamentals by Digital Marketing Institute

4.7
stars
311 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

Top reviews

RM

Aug 17, 2021

love love love the syllabus,the quizes all the assignment....really help newbi in Digital marketing like me to understand the basic n fundamental for next course

AJ

Nov 28, 2022

Amazing course. The classes helped me to master the basics of Digital marketing. Also, assessments were helpful to gain experience in the practical world..

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76 - 79 of 79 Reviews for Social Media and Digital Marketing Fundamentals

By Shushanik G

•

Aug 7, 2024

The course explains the fundamentals of digital marketing and social media marketing in an understandable and well-organized manner. However, key industry updates are missing from the course. You won't find the following here: - Youtube advertising - 0 mentions about TikTok - Influencer marketing topic is quite outdated - No word about carousel formats trending now on Instagram, LinkedIn, and TikTok - Outdated Twitter info (currently X) - No info about Instagram Threads - No info about digital product placement - No info about GDPR and Apple's privacy policy updates affecting tracking users - No info about how to work with audiences that use ad blockers - No mention of ad sentiment - how each type of ad is perceived by audiences, what is considered spammy/unreliable. Good for someone who's just starting, lack of depth for specialists having some experience. Regardless of the students' previous experience in digital marketing, the course needs to be updated ASAP.

By Heather M

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Sep 13, 2022

The course was fine, but it is very confusing as to how to complete a section and how to get your certificate. On the page, it says that everything is complete, but on the Coursera page, it says that I am only 98% complete. If I only want to do the one course, how do I get the certificate of completion for it? Very confusing compared to other courses I've taken on Coursera.

By Rachael T

•

Aug 23, 2022

I love everything about the course what I didn't enjoy that much is the peer assignments and gradings.

By Rachel S

•

Jun 19, 2023

This was a good introductory course. I marked it low because of the Peer review section. I was stuck at the last chapter + section and couldn't' move forward as it kept asking "please review more peer projects." Even after reviewing 80 peers projects it kept asking me to review more... sorry I don't have time to review 100s of assignments - please improve this section as this was the reason I didn't complete it. ALSO this course kept missing some of my assignments after I posted the assignment days ago.