Elevate your social media game with our Social Media Content Strategy course, designed specifically for content creators. Learn how to craft engaging content that captures attention and drives your audience to action. Whether you’re an individual influencer or you’re managing social media for an organization, this course will give you the tools and strategies to succeed.
Social Media Content and Strategy
Social Media Content and Strategy
This course is part of Adobe Content Creator Professional Certificate
Instructor: Adobe
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.
Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.
Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.
Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
5 assignments
Taught in English
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This course is part of the Adobe Content Creator Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Adobe
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.
What's included
10 videos4 readings1 assignment1 discussion prompt
This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.
What's included
4 videos6 readings1 assignment2 ungraded labs
This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.
What's included
9 videos4 readings1 assignment4 ungraded labs
In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.
What's included
3 videos6 readings2 assignments1 discussion prompt1 ungraded lab
Recommended if you're interested in Entrepreneurship
University of Lausanne
University of Lausanne
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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