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Social Media & Marketing - Jagdish Sheth

Social Media & Marketing - Jagdish Sheth

This course is part of The 4 A's of Marketing with Jagdish Sheth Specialization

Instructor: Jagdish Sheth

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the The 4 A's of Marketing with Jagdish Sheth Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.

Module details

Technology is omnipresent, be it at enterprises or in households. This course focuses on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

What's included

12 videos3 readings1 assignment2 discussion prompts

12 videosTotal 39 minutes

Course Intro0 minutes
How Technology Will Shape Marketing - 012 minutes
How Technology Will Shape Marketing - 025 minutes
How Technology Will Shape Marketing - 031 minute
How Technology Will Shape Marketing - 044 minutes
How Technology Will Shape Marketing - 053 minutes
How Technology Will Shape Marketing - 064 minutes
How Technology Will Shape Marketing - 073 minutes
How Technology Will Shape Marketing - 085 minutes
How Technology Will Shape Marketing - 094 minutes
How Technology Will Shape Marketing - 104 minutes
How Technology Will Shape Marketing - 113 minutes

3 readingsTotal 30 minutes

About This Course10 minutes
About the Assignments10 minutes
Discussion Forum Guidelines10 minutes

1 assignmentTotal 15 minutes

Module 1 Summative Quiz15 minutes

2 discussion promptsTotal 20 minutes

Meet and Greet10 minutes
General Course Discussion10 minutes

Technology is omnipresent, be it at enterprises or in households. This course continues to focus on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

What's included

11 videos1 assignment

11 videosTotal 34 minutes

How Technology Will Shape Marketing - 125 minutes
How Technology Will Shape Marketing - 134 minutes
How Technology Will Shape Marketing - 144 minutes
How Technology Will Shape Marketing -154 minutes
How Technology Will Shape Marketing - 162 minutes
How Technology Will Shape Marketing - 172 minutes
How Technology Will Shape Marketing - 184 minutes
How Technology Will Shape Marketing - 192 minutes
How Technology Will Shape Marketing - 204 minutes
How Technology Will Shape Marketing - 212 minutes
How Technology Will Shape Marketing - 222 minutes

1 assignmentTotal 15 minutes

Module 2 Summative Quiz15 minutes

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture considers the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.

What's included

8 videos

8 videosTotal 24 minutes

How Social Media Will Disrupt Marketing - 012 minutes
How Social Media Will Disrupt Marketing - 023 minutes
How Social Media Will Disrupt Marketing - 033 minutes
How Social Media Will Disrupt Marketing - 043 minutes
How Social Media Will Disrupt Marketing - 053 minutes
How Social Media Will Disrupt Marketing - 063 minutes
How Social Media Will Disrupt Marketing - 073 minutes
How Social Media Will Disrupt Marketing - 085 minutes

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture continues to consider the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.