Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
Social Media & Marketing - Jagdish Sheth
Social Media & Marketing - Jagdish Sheth
This course is part of The 4 A's of Marketing with Jagdish Sheth Specialization
Instructor: Jagdish Sheth
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
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Assessments
3 assignments
Taught in English
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This course is part of the The 4 A's of Marketing with Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Technology is omnipresent, be it at enterprises or in households. This course focuses on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.
What's included
12 videos4 readings1 assignment2 discussion prompts
Technology is omnipresent, be it at enterprises or in households. This course continues to focus on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.
What's included
11 videos1 assignment
Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture considers the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.
What's included
8 videos
Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture continues to consider the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.
What's included
7 videos1 reading1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Marketing
University of Washington
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IE Business School
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