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Learner Reviews & Feedback for Social Marketing Capstone Project by Northwestern University

4.9
stars
335 ratings

About the Course

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),...

Top reviews

MS

May 23, 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

DA

Mar 25, 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

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26 - 50 of 68 Reviews for Social Marketing Capstone Project

By Igor S

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Sep 24, 2016

Thank you to all the team for such an amazing course. I love each one course within the Social Media Marketing. Really great.

By Sayo A

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Oct 19, 2017

Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.

By Maria R R

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Sep 28, 2020

Randy made the course very interactive! Enjoyed the speakers that were got on board as well! Thank you!

By Bella G

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Aug 23, 2021

I learned so many valuable skills and was inspired to continue on with a degree in marketing.

By Elekwachi P A

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Mar 27, 2018

Amazing course. it warps up everything in the 5 preceding social marketing specialization.

By Dominic A

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Jul 14, 2020

Excellent overall. Different strategies from leaders in the field.

By Brett C

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Oct 16, 2020

Learned so much! Thank you so much for the opportunity,

By Muhammad R Q

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Jan 14, 2021

I was very very happy to learn social marketing course

By Dennis G

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Feb 25, 2017

Great course. Loved the content and its delivery.

By Karl L J

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Mar 27, 2016

Awesome !! Thanks for a great learning project.

By Vasanth R

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Aug 16, 2020

Capestone should be must when doing any course

By Pierrette M P M

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Mar 26, 2016

Excellent introduction to marketing budgets

By Mubasher N

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Apr 1, 2021

its amazing from start to the end

i love it

By Apichart T

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Aug 19, 2017

make me understand how to calculate ROI

By Keyshawna H

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Nov 26, 2020

Very educational and entertaining

By Joice F B

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Jan 23, 2021

it was quite a challenging job!

By Learn F

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Sep 19, 2017

Fantastic and a great help.

By Baqir

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Mar 25, 2021

very good way of teaching

By Ignacio M N

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Dec 6, 2019

Excelente especialización

By Shilpi P

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Jul 22, 2017

Extremely valuable

By Sebastian S

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Apr 3, 2016

Very very useful

By Abdulslam M M O

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Oct 15, 2022

GOOD COURS

By Walfredo d F

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Feb 20, 2017

Just great.

By Waad E

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Feb 8, 2024

Excellent

By Ekta S

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Oct 8, 2023

Excellent