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Learner Reviews & Feedback for Content, Advertising & Social IMC by Northwestern University

4.7
stars
1,093 ratings

About the Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top reviews

AH

Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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101 - 125 of 168 Reviews for Content, Advertising & Social IMC

By Selin I B

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Jan 16, 2016

Thanks Professor!

By Diacajo, J P

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Sep 25, 2021

Lot of learnings

By Mounir R

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Oct 17, 2017

Awesome Number 1

By Kayser F

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Aug 20, 2020

Great training!

By Tshidada M

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Jun 19, 2020

one of the best

By programmer W A

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Jan 13, 2023

Amazing Course

By Hareem Z

•

Mar 18, 2021

perfect course

By Martin V

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Apr 28, 2017

Very Enjoyable

By Hamada S

•

Nov 30, 2016

Awesome course

By Te'-Lor W E

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May 9, 2016

super helpful!

By Marat G

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Feb 26, 2020

really great!

By Apichart T

•

Aug 19, 2017

Good Strategy

By Víctor R O L

•

Jul 3, 2017

Great course!

By Shamim A

•

May 15, 2023

good content

By Rukkiya B

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Apr 20, 2021

Learned Alot

By Diane M

•

Sep 18, 2018

Very helpful

By yinsan

•

Sep 10, 2017

nice course

By Hamdy R M M G

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Mar 2, 2018

great mooc

By Yauri

•

Jan 19, 2016

Excellent.

By Ajay K

•

Jan 25, 2023

THANK YOU

By SHUBHRODEEP P

•

Sep 15, 2021

BEST!!!!!

By Taswek, M M R

•

Apr 8, 2019

very cool

By Sebastian S

•

Jan 10, 2016

Excelent

By Ravi S

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May 2, 2020

Great

By Dammy S

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Jul 9, 2018

great