Social Media Marketing with AI

Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Social Media Marketing with AI

Instructor: Anton Voroniuk

Top Instructor

Included with

Learn more

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Use AI tools to plan, create, and optimize high-performing social media campaigns
Generate engaging content, visuals, and videos tailored to each platform
Analyze performance, automate workflows, and improve ROI with AI-driven insights

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 6 modules in this course

This course teaches you how to use AI to transform the way you plan, create, and manage social media marketing. You’ll learn how to build complete campaigns from idea to execution, generate engaging content and visuals in minutes, and make smarter decisions using data-driven insights. Along the way, you’ll develop practical skills to streamline workflows, boost creativity, and significantly increase your efficiency.

By completing the course, you’ll be able to produce high-quality posts, videos, and ads tailored to different platforms, while also optimizing performance and improving ROI with AI-powered tools. You’ll gain a clear advantage in a competitive market by working faster and more strategically, without sacrificing quality. What sets this course apart is its hands-on, action-oriented approach. You won’t just learn concepts—you’ll apply them through real tasks and build assets you can use immediately. Designed for both beginners and experienced marketers, this course helps you stay ahead by combining cutting-edge AI tools with proven social media strategies.

Explore how AI is transforming social media marketing workflows and learn how to effectively use key tools from day one.

What's included

4 videos1 reading1 assignment

4 videosTotal 12 minutes

Introduction to the Course1 minute
The Evolution of Social Media Marketing Workflows4 minutes
Introduction to Key AI Tools and How to Choose Them5 minutes
Quick-Win: Generate 10 Content Ideas for Your Niche in Seconds3 minutes

1 readingTotal 10 minutes

Best Practices for Working With AI 10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

Learn how to plan, research, and structure high-impact social media campaigns using AI-powered insights and strategies.

What's included

5 videos1 reading1 assignment

5 videosTotal 17 minutes

Creating Goal-Driven Campaigns4 minutes
Building an Audience Persona3 minutes
Performing Market Research and Competitor Insights3 minutes
Designing Platform-Specific Strategies4 minutes
Building a Content Calendar and Plan3 minutes

1 readingTotal 10 minutes

Budget Planning and ROI Forecasting with AI 10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

Master the creation of engaging, platform-optimized content using AI for captions, articles, and video concepts.

What's included

5 videos1 reading2 assignments

5 videosTotal 12 minutes

Crafting Engaging Posts and Captions2 minutes
Transforming Your Text with AI2 minutes
Writing Product Descriptions2 minutes
Creating Blog Articles and Long-Form Content3 minutes
Developing Video Ideas, Scripts, and Concepts3 minutes

1 readingTotal 10 minutes

Adapting Content for Various Platforms 10 minutes

2 assignmentsTotal 30 minutes

Create Your First AI-Generated Caption20 minutes
Test Your Knowledge10 minutes

Discover how to produce eye-catching visuals and multimedia assets using AI-powered design and image-generation tools.

What's included

6 videos1 reading1 assignment

6 videosTotal 19 minutes

AI Tool Overview for Visual Content4 minutes
Designing Visuals in Canva2 minutes
Adapting Visuals for Different Platforms2 minutes
Generating Images from Text Prompts 2 minutes
Producing Social Media Creatives4 minutes
Converting Images into Short Video Formats5 minutes

1 readingTotal 10 minutes

Fundamentals of Prompting for Visual Design10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

Learn how to execute, monitor, and optimize social media campaigns while leveraging AI for performance and engagement.

What's included

4 videos2 readings1 assignment

4 videosTotal 8 minutes

Planning and Launching Ad Campaigns2 minutes
Writing High-Performing Ad Copy2 minutes
Discovering and Evaluating Influencers2 minutes
Managing Comments and Community Interactions1 minute

2 readingsTotal 20 minutes

Monitoring Performance and Optimizing Campaigns10 minutes
Campaign Reporting and Stakeholder Communication10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

Wrap up your learning by exploring ethical considerations, leveraging prompt libraries, and completing a final assessment.

What's included

2 videos1 reading1 assignment

Instructor

Instructor ratings

(5 ratings)

Top Instructor

Anton Voroniuk

SkillsBooster Academy

47 Courses18,818 learners

Offered by

SkillsBooster Academy

Explore more from Marketing

Status: Preview
Aptly
Supercharge your Social Media Marketing with AI
Course
Status: Free Trial
LearnKartS
Social Media Marketing
Specialization
Status: Free Trial
SkillsBooster Academy
Digital Marketing with AI
Course
Status: Preview
University of California, Davis
AI-Powered Content Creation for Social Media Success
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.