This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.
Smarter Content Creation with Microsoft Copilot
Smarter Content Creation with Microsoft Copilot
This course is part of Microsoft Copilot for Marketing Specialization
Instructor: Microsoft
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
13 assignments
Taught in English
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This course is part of the Microsoft Copilot for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Welcome to 'Smarter Content Creation with Microsoft Copilot', the third course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the next step to transforming your marketing creative with GenAI. In the first module of this course, we'll learn the various types of content that can be created with Microsof Copilot. Then we will learn the best practices for Mirosoft Copilot around brainstorming and idea refinement for content themes and calendars. And lastly, you will learn how to apply Microsoft Copilot to generate high performing creative at scale. By the end of this module, you will know how to use Microsoft Copilot to generate smarter creative content. So let's get started!
What's included
10 videos3 readings4 assignments3 ungraded labs
In the second module of this course, we'll review how to generate ideas for content generation with Microsoft Copilot. You will also learn how to use Microsoft Copilot to refine your ideas and outline a content calendar for your organization.
What's included
8 videos1 reading4 assignments3 ungraded labs
In the third module of this course, we will use Microsoft Copilot to create high performing content. We'll dive deep into three main creative types: Paid Search Ads, Social Media Posts, and SEO. And we'll utilize the work we did in the last two modules.
What's included
9 videos1 reading4 assignments3 ungraded labs
In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment, concluding this Specialization.
What's included
1 reading1 assignment
Recommended if you're interested in Marketing
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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