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Set and Evaluate Winning Marketing KPIs

This course is part of multiple programs.

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

KPIs must map directly to strategic objectives.
Centralized documentation builds accountability and transparency.
Regular KPI evaluation prevents underperformance.
Analytical rigor converts data into strategic action

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your marketing impact with data-driven performance management that delivers measurable results. This course equips you with systematic frameworks to define and document powerful Key Performance Indicators that align with strategic objectives, plus the analytical expertise to conduct mid-quarter performance evaluations that identify at-risk metrics and drive corrective action. You'll master the essential process of translating strategic goals into trackable metrics, setting up centralized tracking systems for transparency, and conducting proactive performance reviews that keep campaigns on target. By completing this course, you'll be able to establish clear success benchmarks, monitor performance systematically, and make data-informed decisions that elevate your marketing effectiveness.

By the end of this course, you will be able to: Apply a systematic framework for defining and documenting key performance indicators (KPIs) Evaluate mid-quarter performance by identifying at-risk KPIs and proposing corrective actions This course is unique because it combines strategic KPI development with practical performance management, ensuring you can both set meaningful metrics and take action when they're underperforming. To be successful in this course, you should have basic marketing knowledge and familiarity with performance measurement concepts.

Module details

Learners will master a systematic approach to developing strategic KPIs that align with business objectives and create comprehensive documentation systems for transparent performance tracking.

What's included

2 videos1 reading2 assignments

Learners will use weekly trend analysis, root-cause diagnostic steps, and hypothesis-driven tests to identify at-risk KPIs and implement measurable corrective actions that recover campaign performance.