Set and Evaluate Winning Marketing KPIs

Ends in 4 days! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Set and Evaluate Winning Marketing KPIs

This course is part of multiple programs.

Instructor: Hurix Digital

Included with Learn more

Ask Coursera

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

KPIs must map directly to strategic objectives.
Centralized documentation builds accountability and transparency.
Regular KPI evaluation prevents underperformance.
Analytical rigor converts data into strategic action

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your marketing impact with data-driven performance management that delivers measurable results. This course equips you with systematic frameworks to define and document powerful Key Performance Indicators that align with strategic objectives, plus the analytical expertise to conduct mid-quarter performance evaluations that identify at-risk metrics and drive corrective action. You'll master the essential process of translating strategic goals into trackable metrics, setting up centralized tracking systems for transparency, and conducting proactive performance reviews that keep campaigns on target. By completing this course, you'll be able to establish clear success benchmarks, monitor performance systematically, and make data-informed decisions that elevate your marketing effectiveness.

By the end of this course, you will be able to: Apply a systematic framework for defining and documenting key performance indicators (KPIs) Evaluate mid-quarter performance by identifying at-risk KPIs and proposing corrective actions This course is unique because it combines strategic KPI development with practical performance management, ensuring you can both set meaningful metrics and take action when they're underperforming. To be successful in this course, you should have basic marketing knowledge and familiarity with performance measurement concepts.

Learners will master a systematic approach to developing strategic KPIs that align with business objectives and create comprehensive documentation systems for transparent performance tracking.

What's included

2 videos1 reading2 assignments

Learners will use weekly trend analysis, root-cause diagnostic steps, and hypothesis-driven tests to identify at-risk KPIs and implement measurable corrective actions that recover campaign performance.

What's included

2 videos1 reading3 assignments

2 videosTotal 14 minutes

Performance Analysis Techniques for Campaign Optimization9 minutes
Data Collection and Analysis Workflow6 minutes

1 readingTotal 10 minutes

Mid-Quarter Evaluation Methods for Marketing Performance10 minutes

3 assignmentsTotal 33 minutes

Conduct Comprehensive Mid-Quarter Performance Evaluation15 minutes
Performance Evaluation Knowledge Check3 minutes
Comprehensive KPI Performance Analysis and Optimization Plan 15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Hurix Digital

454 Courses64,703 learners

Offered by

Coursera

Explore more from Leadership and Management

Status: Free Trial
Coursera
Marketing Analysis and KPIs
Specialization
Status: Free Trial
Coursera
Marketing Data and Performance Measurement
Course
Status: Free Trial
Coursera
Analyze Marketing Data: Drive Campaign Success
Course
Status: Preview
Coursera
Monitor Email KPIs: Performance Measurement & Analytics
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.