Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Advanced Content and Social Tactics to Optimize SEO
Advanced Content and Social Tactics to Optimize SEO
This course is part of Search Engine Optimization (SEO) Specialization
Instructor: Eric Enge
76,070 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(1,178 reviews)
Intermediate level
Recommended experience
Flexible schedule
Approx. 14 hours
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
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This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
What's included
11 videos3 readings1 assignment2 discussion prompts
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building your social media presence, including social media influencers. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
What's included
5 videos1 reading1 assignment2 discussion prompts
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
What's included
6 videos1 reading1 assignment2 discussion prompts
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
What's included
8 videos1 reading1 assignment3 discussion prompts
Instructor
Instructor ratings
4.7 (155 ratings)Offered by
Recommended if you're interested in Marketing
Kennesaw State University
Coursera Project Network
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4.6
1,178 reviews
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Showing 3 of 1178
VQ
5
Reviewed on Jan 30, 2021
This course has been very helpful to me. Based on it, I have improved a lot of my skills in digital marketing, not just SEO. Thanks for your instruction, thank you very much!
SB
5
Reviewed on May 21, 2020
The course is great, I love the course. Additionally, It would be great if instructor provide some skill based tactics for social media marketing. Thanks Instructor.
LL
4
Reviewed on Jul 31, 2021
A lot of content does feel very dated. Dating back to early 2015 so I was not glad about this, but there are many concepts that are still useful.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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