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SEO Strategy: Analyze, Apply & Optimize

This course is part of Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

Instructor: EDUCBA

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply SWOT and PESTLE frameworks for SEO strategy design.
Conduct SEO audits aligned with business goals and KPIs.
Develop actionable, audience-focused SEO optimization plans.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By the end of this course, learners will be able to define SEO fundamentals, analyze company vision and mission, identify SEO mileposts and objectives, evaluate key observations, apply analytical frameworks such as PESTLE and SWOT, and develop actionable SEO strategies tailored to target audiences.

This case-study-driven course takes learners beyond theory into practical, real-world SEO strategy formulation. In Module 1, participants gain foundational knowledge of SEO concepts, complements, and organizational context, enabling them to connect search optimization with business goals. Module 2 advances into strategic application, where learners conduct SEO audits, leverage proven frameworks, and design execution blueprints that align with measurable outcomes. Unlike generic SEO tutorials, this course is unique because it integrates structured case study analysis with strategy-building exercises. Learners don’t just memorize terms—they evaluate, apply, and optimize strategies within a realistic business scenario. The blend of company insights, analytical tools, and actionable planning ensures graduates leave with both conceptual clarity and hands-on strategy skills. Ideal for students, professionals, and entrepreneurs, this course empowers participants to analyze, apply, and optimize SEO strategies for sustainable online growth.

Module details

This module introduces learners to the fundamentals of search engine optimization (SEO) through a real-world case study. It provides clarity on SEO definitions, complementary concepts, organizational context, and strategic objectives. Learners will build a strong foundation for understanding how SEO fits within a company’s vision, mission, and structured roadmap.

What's included

10 videos4 assignments

10 videosTotal 74 minutes

Introduction to Case Study6 minutes
SEO Definition5 minutes
SEO Complements6 minutes
Company Overview10 minutes
Company Overview Continue8 minutes
Vision and Mission10 minutes
IRIC Mileposts9 minutes
IRIC Mileposts Continue6 minutes
More on IRIC Mileposts8 minutes
Objective6 minutes

4 assignmentsTotal 60 minutes

Setting the Stage10 minutes
Company Insights10 minutes
Roadmap to Strategy10 minutes
Graded - Foundations of SEO Success30 minutes

This module focuses on applying analytical frameworks and executing SEO strategies. Learners will explore key observations, conduct audits, apply PESTLE and SWOT analysis, and design actionable strategies. The module concludes with defining target audiences and aligning SEO activities with measurable outcomes.