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SEO Foundations: Analyze, Optimize & Grow

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SEO Foundations: Analyze, Optimize & Grow

This course is part of Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

Instructor: EDUCBA

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

8 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply core marketing and segmentation strategies to SEO.
Implement on-page SEO to improve search visibility.
Evaluate digital channels and align them with business goals.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

By the end of this course, learners will be able to identify core marketing concepts, analyze the evolution of marketing practices, apply segmentation and research strategies, evaluate digital channels, and implement on-page SEO techniques to improve search visibility.

This introductory SEO course provides a comprehensive foundation in marketing and digital strategy, bridging traditional marketing principles with modern search engine optimization. Learners explore the history of marketing, the role of the marketing mix, and the importance of consumer-centric approaches before diving into digital marketing tools, advertising trends, and SEO fundamentals. What makes this course unique is its structured integration of marketing history with practical SEO applications. Unlike other courses that focus solely on digital tactics, this program emphasizes the strategic mindset needed to connect marketing theory with execution. With step-by-step guidance, learners will gain skills to optimize websites, set measurable SEO goals, and align strategies with business objectives. Whether you’re new to marketing or looking to strengthen your digital expertise, this course equips you with actionable insights to analyze, optimize, and grow in the evolving world of search engine optimization.

Module details

This module introduces the foundations of marketing, covering its definition, evolution, and guiding concepts. Learners explore the transition from production-oriented approaches to customer-centric practices while analyzing the marketing mix and environment. By understanding historical shifts and environmental influences, learners build a strong base for advanced marketing and SEO strategies.

What's included

13 videos4 assignments

13 videosTotal 95 minutes

Introduction to Course6 minutes
Marketing Universe Complements3 minutes
Marketing Definition6 minutes
Marketing Concept9 minutes
History of Marketing Practice7 minutes
History of Marketing Practice Continue10 minutes
More on History of Marketing Practice7 minutes
Marketing Across the Ages9 minutes
Marketing Across the Ages Continue10 minutes
Marketing Mix7 minutes
Marketing Mix Continue7 minutes
Marketing Environment8 minutes
Marketing Environment Continue7 minutes

4 assignmentsTotal 60 minutes

Introduction to Marketing10 minutes
Evolution of Marketing Practices10 minutes
Marketing Mix and Environment10 minutes
Foundations of Marketing30 minutes

This module explores the key domains of modern marketing, including research, segmentation, communication, branding, and strategy. Learners examine different types of marketing while developing insights into consumer behavior and long-term relationship building. The module bridges traditional marketing principles with the foundations of digital marketing.

What's included

12 videos4 assignments

12 videosTotal 86 minutes

Marketing Research10 minutes
Marketing Segmentation10 minutes
Marketing Communications5 minutes
Marketing Brand Matrix5 minutes
Marketing, Strategy5 minutes
Marketing Types10 minutes
Marketing Types Continue7 minutes
Digital Marketing Definition6 minutes
Digital Marketing History8 minutes
Digital Marketing Applications12 minutes
Digital Marketing Applications and Benefits2 minutes
Digital Marketing Complements7 minutes

4 assignmentsTotal 60 minutes

Research, Segmentation, and Communication10 minutes
Brand, Strategy, and Types10 minutes
Digital Marketing Foundations10 minutes
Core Areas of Marketing30 minutes

This module focuses on digital marketing channels, advertising trends, and the core principles of Search Engine Optimization (SEO). Learners study SEO goals, on-page optimization techniques, and complementary strategies that enhance digital visibility. By mastering these essentials, learners gain practical skills for driving online traffic and improving search rankings.