Will I create a real-world SEO project?

Yes, you will develop a simulated, portfolio-ready SEO project for a hypothetical client scenario.

Why do employers value capstone projects?

Capstone projects show that you can apply your learning to solve real business problems. They give employers clear proof of your ability to use SEO, GEO, and GenAI tools in practical, results-driven ways.

How does a capstone help me demonstrate job-ready skills?

It lets you move beyond theory and build something that mirrors real-world work. You’ll show that you can plan, analyze, and deliver measurable outcomes—the kind of capabilities employers look for in digital and data-driven roles.

Can I include my capstone project in my professional portfolio?

Absolutely. A well-executed capstone adds credibility to your portfolio, helping you stand out in interviews and online profiles by highlighting your ability to deliver end-to-end digital strategies using SEO, GEO, and GenAI.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

SEO, Generative AI, and GEO Capstone Project

This course is part of SEO Mastery: From Fundamentals to GenAI and GEO Strategies Specialization

Instructors: SkillUp

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Complete a portfolio-worthy project showcasing your skills in SEO and GEO that will catch the eye of employers
Craft SEO prompts and outputs, including keyword clusters, optimized blog content, and structured data and schema for AI search engines
Generate recommendations for GEO supported by evidence
Compile a clean, portfolio-ready case study with inputs, process, outputs, and results

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the SEO Mastery: From Fundamentals to GenAI and GEO Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Showcase your SEO, generative AI (GenAI), and Generative Engine Optimization (GEO) skills to employers! This capstone course is your opportunity to demonstrate you have the design, implementation, and AI-driven SEO skills businesses need.

During the course, you’ll apply your skills and knowledge to a portfolio-worthy SEO and GEO project that integrates traditional SEO, generative AI (GenAI), and GEO techniques. Through guided labs, you’ll develop keyword clusters, generate AI-optimized blog content, and build structured data and schema for AI search engines. You’ll also compile a case study highlighting your process, insights, and measurable results. The course concludes with a final project, glossary, and career-focused lessons on job readiness and freelancing. Once you’ve successfully completed the course, you’ll have a comprehensive SEO project portfolio that showcases your strategic planning skills and hands-on SEO implementation capabilities—perfect for in-demand roles in SEO, AI-powered digital marketing, and content optimization. Enroll today!

Module details

In this module, you'll step into the role of a newly hired SEO Executive for a hypothetical brand. After a brief brand overview, you'll be tasked with performing key SEO activities that simulate real-world practice. You'll research and build a keyword strategy, develop an on-page optimization plan, and apply structured SEO thinking to strengthen the brand's digital presence.

What's included

3 videos1 reading2 assignments4 plugins

3 videosTotal 15 minutes

Course Introduction3 minutes
Capstone Overview5 minutes
Recap: SEO and Content Marketing7 minutes

1 readingTotal 2 minutes

Reading: Course Overview2 minutes

2 assignmentsTotal 31 minutes

Graded Quiz: SEO Project21 minutes
Checklist: SEO and Content Marketing10 minutes

4 pluginsTotal 113 minutes

Reading: Project Overview and Requirements90 minutes
Reading: How to Make the Most of This Course2 minutes
Reading: Overview of SEO and Content Marketing6 minutes
Lab: Build a Keyword and On-Page Plan for GreenSip15 minutes

In this module, you'll apply your learning by executing two hands-on projects focused on the use of Generative AI in SEO and content optimization for GEO. These projects will allow you to demonstrate proficiency in both traditional SEO techniques and AI-driven optimization strategies. You'll showcase how Generative AI can enhance productivity, creativity, and precision, while gaining practical experience in the emerging growth area of GEO.

What's included

2 videos3 assignments4 plugins

2 videosTotal 14 minutes

Recap: Generative AI for SEO7 minutes
Recap: Optimizing GEO Content7 minutes

3 assignmentsTotal 41 minutes

Graded Quiz: AI and GEO Project21 minutes
Checklist: Generative AI for SEO10 minutes
Checklist: Optimizing GEO Content10 minutes

4 pluginsTotal 43 minutes

Reading: Overview of AI for SEO and Prompts 8 minutes
Lab: Accelerate On-Page and Blog Creation with GenAI15 minutes
Reading: Overview of GEO5 minutes
Lab: Make Content Machine-Readable and Answer-Ready15 minutes

In this module, you will take a graded quiz to assess your overall mastery of the concepts learned in this specialization. The module includes a course glossary to reinforce key terminology and concepts. The course concludes with a wrap-up that summarizes key takeaways and guides you on how to apply your learning in your career, along with some helpful videos that will guide you on how you can further your newly found skills in your career or in freelancing.