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SEO Case Study: Analyze, Optimize & Grow

This course is part of Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

Instructor: EDUCBA

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply SWOT and PESTLE to develop SEO strategies.
Conduct SEO audits and set measurable optimization goals.
Monitor attribution models to enhance search performance.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By the end of this course, learners will be able to define SEO fundamentals, analyze company contexts, evaluate strategic frameworks, develop SEO strategies, conduct audits, and implement goal-driven optimization plans. They will also monitor and assess attribution models to drive measurable improvements in search visibility and consumer engagement.

This course benefits learners by combining theory with a real-world European multinational case study, ensuring they not only understand SEO concepts but also apply them in practical, business-driven contexts. Participants will gain the ability to translate organizational vision into actionable SEO objectives, craft strategies using PESTLE and SWOT, and execute structured processes for setup, monitoring, and analysis. What makes this course unique is its immersive case study approach, bridging academic rigor with corporate application. Unlike traditional SEO tutorials, it integrates business ethos, geographical profiling, and strategic mileposts to provide a holistic perspective on search engine optimization. Learners will leave equipped with the skills to design, implement, and optimize SEO initiatives that align with long-term organizational goals.

Module details

This module introduces learners to the fundamentals of SEO within the context of a real-world case study. It builds a strong foundation by defining SEO, exploring its complementary role in digital marketing, and presenting a comprehensive overview of the company, its vision, and milestones. Learners will also identify key objectives and observations that frame the SEO journey.

What's included

10 videos4 assignments

10 videosTotal 74 minutes

Introduction to Case Study7 minutes
SEO Definition8 minutes
SEO Complements8 minutes
Company Overview9 minutes
Company Overview Continue11 minutes
Vision and Mission9 minutes
IRIC Mileposts11 minutes
IRIC Mileposts Continue3 minutes
Objective7 minutes
Key Observations3 minutes

4 assignmentsTotal 60 minutes

Starting the Journey10 minutes
Understanding the Company10 minutes
Milestones and Objectives10 minutes
Building the SEO Foundation30 minutes

This module equips learners with the tools and frameworks to design, assess, and optimize SEO strategies. It covers strategy formulation, environmental analysis through PESTLE and SWOT, and practical implementation steps such as setup, monitoring, and analyzing results. Learners will gain the ability to integrate insights, set measurable goals, and apply attribution models for SEO growth.