Segmenting the Market with Jagdish Sheth

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Segmenting the Market with Jagdish Sheth

This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

Instructor: Jagdish Sheth

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
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There are 3 modules in this course

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

This lecture focuses on how companies use segmentation to grow revenues, to reduce costs, to add value to their products and not as a tool to compete. It then explains in detail the basis for segmentation and the three methodologies for segmenting the market namely demographics, psychographics, and buy-o-graphics.

What's included

19 videos4 readings2 assignments2 discussion prompts

19 videos Total 62 minutes

Course Intro 0 minutes
Segmenting the Market - 01 5 minutes
Segmenting the Market - 02 2 minutes
Segmenting the Market - 03 2 minutes
Segmenting the Market - 04 3 minutes
Segmenting the Market - 05 3 minutes
Segmenting the Market - 06 5 minutes
Segmenting the Market - 07 4 minutes
Segmenting the Market - 08 3 minutes
Segmenting the Market - 09 3 minutes
Segmenting the Market - 10 4 minutes
Segmenting the Market - 11 3 minutes
Segmenting the Market - 12 3 minutes
Segmenting the Market - 13 4 minutes
Segmenting the Market - 14 3 minutes
Segmenting the Market - 15 2 minutes
Segmenting the Market - 16 5 minutes
Segmenting the Market - 17 4 minutes
Segmenting the Market - 18 3 minutes

4 readings Total 35 minutes

About the Assignments 10 minutes
Discussion Forum Guidelines 10 minutes
About Peer Reviews 10 minutes
Get help and meet other learners in this course. Join your discussion forums! 5 minutes

2 assignments Total 30 minutes

Module 1 Practice Quiz 15 minutes
Module 1 Summative Quiz 15 minutes

2 discussion prompts Total 20 minutes

Meet and Greet 10 minutes
General Course Discussion 10 minutes

This lecture describes and discusses in detail differentiating strategies that companies can use to create differentiation in Product, Price, Place, Promotion, Process, People and, Purpose. It then explores each of these areas in-depth by illustrating cross-industry, multi-cultural and multi-national examples.

What's included

9 videos2 assignments

9 videos Total 43 minutes

Seven Ways to Differentiate in Marketing - 01 3 minutes
Seven Ways to Differentiate in Marketing - 02 6 minutes
Seven Ways to Differentiate in Marketing - 03 5 minutes
Seven Ways to Differentiate in Marketing - 04 6 minutes
Seven Ways to Differentiate in Marketing - 05 5 minutes
Seven Ways to Differentiate in Marketing - 06 4 minutes
Seven Ways to Differentiate in Marketing - 07 5 minutes
Seven Ways to Differentiate in Marketing - 08 5 minutes
Seven Ways to Differentiate in Marketing - 09 3 minutes

2 assignments Total 30 minutes

Module 2 Practice Quiz 15 minutes
Module 2 Summative Quiz 15 minutes

Positioning is one of the key concepts in Marketing along with Differentiation and Segmentation. This lecture focuses on what Positioning creates and does for a company and provides key criteria for developing good Positioning. It further explores how Positioning could provide a competitive advantage to a company’s product or service in the marketplace.

What's included

10 videos1 reading2 assignments1 peer review

10 videos Total 35 minutes

Positioning: Key to Successful Marketing - 01 2 minutes
Positioning: Key to Successful Marketing - 02 5 minutes
Positioning: Key to Successful Marketing - 03 5 minutes
Positioning: Key to Successful Marketing - 04 4 minutes
Positioning: Key to Successful Marketing - 05 6 minutes
Positioning: Key to Successful Marketing - 06 3 minutes
Positioning: Key to Successful Marketing - 07 2 minutes
Positioning: Key to Successful Marketing - 08 4 minutes
Positioning: Key to Successful Marketing - 09 3 minutes
Positioning: Key to Successful Marketing - 10 2 minutes

1 reading Total 10 minutes

About Peer Reviews 10 minutes

2 assignments Total 30 minutes

Module 3 Practice Quiz 15 minutes
Module 3 Summative Quiz 15 minutes

1 peer review Total 90 minutes

Submit Your Project Here 90 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Jagdish Sheth

Kennesaw State University

16 Courses 7,611 learners

Offered by

Kennesaw State University

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